Soft Baits (New)
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Strike King Coffee Tube Flip-N-Tube
$5.99Sporting a classic tube shape, Strike King®'s Coffee Tubes are enhanced with real coffee bean granules and coffee bean oil to give the tubes an ear...
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Berkley Powerbait Lugworm 4 in.
$5.49Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...
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Googan Slim Shake Worm 6.5in
$6.99Features: 6.5" Length Versatile Length & Fish Won't Let Go! Textured Tail Shell Shaped Segments Creature Style Slaunch Sauce Scent Stuffed wi...
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Berkley Powerbait Mantis Bug
$5.49Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...
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Strike King Rage Magnum Menace
$6.99The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail a...
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Berkley Gulp Jerk Shad 5 in.
$8.99The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...
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Zoom Big Dead Ringer
$5.99The eight-inch Dead Ringer is a masterful take on the original ring worm, in a package that’ll tempt the biggest bass in the lake. It features segm...
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Reaction Innovations D.W. Beaver
$6.99Double Wide Beavers are the big daddy of Sweet Beavers. Double Wides have the same size and profile of jigs but, are much easier to fish through he...
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Berkley Gulp Ripple Mullet 4 in.
$6.99The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...
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Reaction Innovations Flirt
$5.99The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...
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Strike King Rage Hawg
$5.99The Strike King Rage Hawg takes the popular Game Hawg one step further by incorporating Strike King's unique Rage Tail design. The two rage tails e...
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Zoom Mag UV Speed Craw
$6.99Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Speed Craw, a larger model...
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Zoom Super Chunk Jr.
$3.99The Super Chunk Jr. combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator, now in a downsized p...
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Yamamoto Zako Jr.
$6.49The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a swimbait trailer when he’s slinging chatterbaits ...
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Lake Fork Trophy Lures Baby Ring Fry
$5.99The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the same time, conceals the hook makin...
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Hag's The Undertaker
from $5.49Offering a slightly smaller profile than the original, the Hag's Undertaker Jr. is a great choice for tough fishing conditions, or those times when...
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Reaction Innovations Pocket Rocket
$6.49Offering a unique twist on one of the most productive bait styles of all times, the Reaction Innovations Pocket Rocket provides versatility and eff...
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Strike King KVD Fat Baby Finesse Worm
$4.99Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softe...
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Zoom Z Craw Worm
$5.49The new Z-Craw Worm combines the body of Zoom’s Mag Finesse worm with the tail of the ultra-popular Z-Craw. This provides exactly the right combina...
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Zoom Super Chunk
$3.99The Super Chunk combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator. Threaded on the back of ...
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Zoom Z-Hog
$7.49Paired with a heavy weight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers...
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Zoom Mini Lizard
$5.99The Mini Lizard is a finesse option that packs a big punch, putting the worst enemy of a territorial fish in a compact package. Fish it on a downsi...
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Chasebaits Mud Bug
$12.49Using the latest and very best technologies, the most life-like CRAW has been created. Apart from its incredibly detailed body, the MUDBUG is made ...
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Berkley Power Bait The Champ Craw
$6.99Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition ...
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