Saltwater Baits (New)

The Norton Lures Bull Minnow is made with soft plastic that encourages fish to hang on when they bite, yet stands up to toothy predators. Its "swag...

The latest ''Killer Bait'' sports a dual-action tail that simulates the natural motion of a baitfish. Thanks to its near neutral buoyancy, you can ...

The 5" Provoker features a large pocket in the belly of the lure which allows fishermen to rig them many ways, for different presentations. With a ...