Saltwater

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...

Yo-Zuri’s Crystal Minnow Sinking Premium Classic Prism Finish reflects all subsurface light, even in murky water. There are several successfully pr...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

4" 1/2 oz.

Designed specifically for inshore saltwater fishing, the DieZel ChatterBait features a heavy-duty custom 4/0 Mustad hook, a custom stamped stainles...

Yo-Zuri’s Crystal Minnow Sinking Premium Classic Prism Finish reflects all subsurface light, even in murky water. There are several successfully pr...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water ...

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic "fi...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. Designed to be fished in shallow wa...

The Sea Striker Standard Cuda Tube has a 12'' surgical tube rigged with a single 2/0 heavy saltwater treble hook. A single egg sinker is inserted i...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished...

The Loco Bugg was inspired by the most popular bonefish fly of all time, the Crazy Charlie. With a slim profile, rabbit wing, and rubber legs, it i...

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic "fi...

Shimano Coltsniper Jerkbait Shimano's unique Propulsion Weight Transfer system is designed for exceptional long distance casting, allowing the int...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

These legends have been producing trophy fish for decades. Their life-like appearance, "built-in" flash and 3-D fiery red eyes are irresistible to ...

Garlic Scented

The PROTEUS WN RODS combine well-designed, practical component features with state of the art blank construction. The 7 conventional and 2 spinnin...

The PENN Spinfisher VI features IPX5 sealing so whether it gets hit with a wave, or you let it ride in the spray all the way home, you don't have t...

A standard for bonefish. But it's a great teaser or main jig for many other species. The unique head design makes the jig land in an upright positi...

The Norton Lures Sand Eel Jr. features an erratic, darting action that looks just like a juvenile saltwater critter fleeing for its life – and forc...

Shimano Butterfly Flat-Fall Jigs add a totally unique dimension to the butterfly jigging technique. The jig can be easily worked by free spooling t...

Preferred for its lightweight and reliability, this offshore leverdrag reel will give you years of dependable service.

The GLF series are built to match the demands of Gulf Coast anglers. Whether your target is redfish, speckled trout or flounder, the GLF series has...

The Norton Lures Bull Minnow is made with soft plastic that encourages fish to hang on when they bite, yet stands up to toothy predators. Its "swag...