Our Best Sellers (New)

The baits you'll see by Gary Yamamoto represent three decades of design and development. These products are the results of the efforts of dyed-in-...

Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook...

CHATTERBAIT JACKHAMMER  Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Ja...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of sal...

FLASHY SWIMMER with Owner's TwistLOCK™ Centering-Pin Spring (CPS-patent pending) is a unique setup for rigging soft swimbaits, flukes, and other sw...

WildEye Swim Shad

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

 Casting Rod Stick Jacket® Casting–Measures 5-1/2 feet long with a circumference of 5-1/8″ (dia. 1-5/8″). Works well for a typical bass rod or ligh...

Tungsten Worm Weights -  Picasso worm weights contain the high tungsten content at 97% creating a very small and compact design, ideal for working...

6 in. Yamamoto Senko Count per bag: 5

The Picasso Pro Metal Worm Weights are an excellent alternative for anglers that demand better performing weights than pure lead, but don't want to...

Eagle Claw 202AH-1 Aberdeen Hook Size 1, Forged, Light Wire

The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits ...

Some of the finest quality weights available, the Tour Grade Tungsten Weights by Strike King® are insert-free, designed to not fray your line, have...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

40% SOFTER* Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It's vi...

Gamakatsu’s Superline Offset Shank EWG Work Hook is a high carbon heavy-wire hook designed to fish braided line in heavy cover. Built for serious f...

7 in. Yamamoto Senko Count per bag: 5

Rage Swimmer 3 3/4" Green Pumpkin Pearl Belly The Strike King® Rage Swimmer is designed to provoke an immediate reaction! It looks great inside and...

Power Pro Braided Line It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technology to create an incredib...

Our largest, smartest G Box storage case. Easily fits most hard baits and plugs. Micro-adjustable dividers allow perfect customization. One-hand...

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but i...