Our Best Sellers (New)

Featuring the mushroom shaped head preferred by Ned Rig enthusiasts and a welded wire keeper that grips ElaZtech® softbaits securely, the Pro Shroo...

Even on a slow retrieve, Strike King®'s Rage Tail® Rage Thumper Worm creates a rhythmic thump bass can' ignore. Use with the Rage Tail intact, or c...

Bass anglers on the hunt for monster bass should arm themselves with big baits. The Strike King® Pro Model® 8XD and 10XD Deep Diving Crankbaits fit...

This handcrafted lure is made from a 7” sugar pine wood body and has all stainless steel hardware including an extra large stainless steel prop.  F...

SOLARFLEX HOODY TUNDRA S

Be ready for any conditions the wilderness may throw at you when you set out in search of vibrant waters in Simms Superlight Shorts. COR3™ fabric ...

It's easy to see why Strike King® Pro-Model® XD Series crankbaits are so popular with the pros. These medium- (5XD) and large-bodied (6XD), extra-d...

The 3DB Vibe encompasses all of the attributes of our Classic Rattlin’ Vibe series while including the patented Internal 3D Prism Finish or New Pan...

Made in USA 10 pk: 1/8, 1/16 Features: Weight: 078125 lbs Size: 1/16 oz, 1/8 oz

SUNGAITER ASH

The new standard in Flip hooks has arrived. The new Heavy Cover Worm hook has been built to the highest standards to fight the biggest fish in the ...

Gamakatsu Feathered Treble Hooks enhance any lure they’re matched to. Add one of our Feathered Trebles to the back of any topwater bait and watch y...

Sometimes great fishing requires venturing into places that feel like the inside of a blast furnace. It's times like these that it's important to ...

Gamakatsu’s new Tournament Snap is Gamakatsu’s newest addition to the “G Finesse” series, designed by Shin Fukae. Primarily used on plugs for bass,...

Anglers who are familiar with the great success of the Reaction Innovations Sweet Beaver know that the design of the Beavers is a real fish catcher...