Our Best Sellers (New)

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spit...

A spiced up version of the original, the Reaction Innovations Spicy Beaver takes the proven beaver profile to new heights with the addition of two ...

Axle Swinging Swim Jig The 6th Sense Axle Swinging Swim Jig’s design is exponentially more versatile than a normal swim jig. The free-swinging ex...

RAZOR SHADZ 4.5"  Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pull...

When only a heavy-duty treble hook will do, Gamakatsu’s 4x strong is built to withstand the pressure. Forged for exceptional strength, Gamakatsu’...

Crush Flat 75X  The 6th Sense Crush Flat 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, bouncing ...

The Rising Son is a bait that's meant to operate in that it Barely subsurface zone (w/ Line thru version) Pushes a V wake Skips on the top Moves ...

The Lobina Ricos are the premier popping bait on the market today. How can such a high priced bait sell so well? The answer is simple - they catch ...

The new Superline Spring Lock is based on the proven Superline EWG. The Spring Lock features a 28 degree eye with a stress relieved stainless steel...

6th Sense NedFry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

Features:  Size 10" x 7.4" x 1.87"  Waterproof Seal Great for Plastic Baits and Hardbaits  Adjustable Layout Vertically and Horizontally  D...

The Mr. Crappie® Sausage Heads™ are designed with a unique sausage shaped head and with an Eagle Claw® Lazer Sharp platinum black hook to keep the ...

Designed for fishing in and around the heaviest cover, Strike King®'s Hack Attack Heavy Cover Swim Jig is built around an exclusive Gamakatsu extra...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Knot tying, line stripping and pocket opening. Our hands are the most important tool in our kit. Give yours the respect they deserve with our Sola...

When the sweltering sun threatens to end a long afternoon of tossing carefree casts, cover yourself with the Simms SolarFlex® Hoody for men. The q...

You don't have to be an old timer to have an appreciation for the classics. The Simms Big Sky Shirt - Short Sleeve is a western-styled, modern take...

KVD Deep Diver Squarebill 1.5 TN Shad

Kaera Black Gill

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of b...

Rage Lobster Black Blue Flake

Specs: Many have tried to imitate it, but there's only one original Beetle Spin A mainstay lure for pond anglers since the 1950's Loud, hard vi...