Our Best Sellers (New)

Gamakatsu new Superline Offset Round Bend is designed with a heavier Superline wire best suited for heavy braided and fluorocarbon lines. This p...

Crafted for victory in the toughest fields, the SV-3 draws inspiration from the legendary V-3, which earned its place in history as one of the pion...

PP SSV2  PowerPro Super Slick 8 is Smooth as Silk - 8 yarn Spectra fiber construction braided under high tension to create a live surface that fee...

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of wa...

SPRO Pliers are durable stainless steel pliers. They feature: -Sheath with belt clip and lanyard-PTFE Coating for corrosion resistance-Split Ring P...

Equipped with a Gamakatsu Hook for lightning-quick penetration, the Santone Texas Finesse Jig features a ball head design with a unique, multi-colo...

The Santone Pro Series Football Jigs are built around super sharp, heavy-wire Gamakatsu hooks for lightning-fast penetration and rock-solid hook-se...

This is our standard offset shank worm hook. The O’Shaughnessy bend is preferred by our top pro Aaron Martens for a variety of soft plastic riggings.

Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific pur...

The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burnin...

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action ...

Aaron Martens developed the G-Finesse Drop Shot Hook. As Marten says, it’s “improved my hook-ups by 30 to 40%…I rarely miss a fish with these hooks...

Description Developed with Seaguar's exclusive, proprietary Double Structure Technology, our FC Leader is one of the best on the market. Fluorocarb...

These premier Japanese topwater baits are crafted using cutting edge techniques and meticulous attention to detail resulting in baits that are know...

Popular with the pros, these Strike King® Pro-Model® XD Series large-bodied, extra-deep diving crankbaits feature a unique curved bill and balance ...

DESCRIPTION The HAZEDONG SHAD’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets wi...

Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook ...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...

An unbeatable tool for tangling with big bass lurking in a maze of vegetation, the Evergreen Grassripper Swim Jigs deliver grass-shedding performa...

The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad’s ultra vibe feet cause bass to chase it from long distances, producing som...

Description Strong Heavy Duty Split Ring   Video

The new standard in wacky hook designs. Built on Gamakatsu proven Shiner hook, the Wicked Wacky features a durable hand tied weed guard that provid...

The D-Shad is a new breed of soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching action, but the tail is...

2" SLAB SLAY'R

OKASHIRA SCREWHEAD  The OKASHIRA SCREWHEAD adds our exclusive ASYMMETRICAL PROP to the OKASHIRA’s exquisite design, adding flash and subtle vibrat...

TUNGSTEN DOUBLE WIRE WEEDLESS BALL JIG GAMAKATSU 2/0

Designed to perfection, the all new SwingShaker is a new breed of the shakey head style action. The hook is engineered and attached on an embedded ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

One of the most exciting soft plastic baits out there, the Stanley Jigs® Ribbit™ Frog produces heart-stopping moments on the water. Its patented-de...

RAZOR SHADZ 4.5"  Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pull...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spit...