Our Best Sellers (New)

An unbeatable tool for tangling with big bass lurking in a maze of vegetation, the Evergreen Grassripper Swim Jigs deliver grass-shedding performa...

BELLOWS STICK is a 8" big worm. It's body is ribbed from head to tail and the ribs give the bait a natural feel once the fish grab on.They move mor...

The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burnin...

Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook ...

These premier Japanese topwater baits are crafted using cutting edge techniques and meticulous attention to detail resulting in baits that are know...

The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and ...

The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and r...

DESCRIPTION The HAZEDONG SHAD’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets wi...

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action ...

Popular with the pros, these Strike King® Pro-Model® XD Series large-bodied, extra-deep diving crankbaits feature a unique curved bill and balance ...

Gamakatsu’s Superline Offset Shank EWG Work Hook is a high carbon heavy-wire hook designed to fish braided line in heavy cover. Built for serious f...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...

TUNGSTEN DOUBLE WIRE WEEDLESS BALL JIG GAMAKATSU 2/0

No other hardbait can boast the fish-catching success of the legendary Rat-L-Trap®. And that goes double for the big-fish version, the exciting Bil...

Description Strong Heavy Duty Split Ring   Video

The D-Shad is a new breed of soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching action, but the tail is...

Th' Rig Head - 5 pack Unpainted 1/16 oz.

The new standard in wacky hook designs. Built on Gamakatsu proven Shiner hook, the Wicked Wacky features a durable hand tied weed guard that provid...

Designed to perfection, the all new SwingShaker is a new breed of the shakey head style action. The hook is engineered and attached on an embedded ...

One of the most exciting soft plastic baits out there, the Stanley Jigs® Ribbit™ Frog produces heart-stopping moments on the water. Its patented-de...

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping,...

Features:  Size 10" x 7.4" x 1.87"  Waterproof Seal Great for Plastic Baits and Hardbaits  Adjustable Layout Vertically and Horizontally  D...

OKASHIRA SCREWHEAD  The OKASHIRA SCREWHEAD adds our exclusive ASYMMETRICAL PROP to the OKASHIRA’s exquisite design, adding flash and subtle vibrat...

When only a heavy-duty treble hook will do, Gamakatsu’s 4x strong is built to withstand the pressure. Forged for exceptional strength, Gamakatsu’...

RAZOR SHADZ 4.5"  Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pull...

BUZBE has redesigned the standard hard tackle box, creating a soft bag alternative. The BUZBE Quik Qube™ is an over engineered, weather-proof, pun...

KVD Splash Jr. Chrome Sexy Shad

6th Sense NedFry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spit...