Our Best Sellers (New)

DESCRIPTION The Megabass UOZE SWIMMER spares no expense, harnessing careful design and premium components to deliver an unrivaled swim jig e...

Does the water you're fishing in call for craws? Throw in the Strike King® Rage Tail® Craw and the water will boil with action! The exclusive desig...

Quake Lipless Crankbait  The 6th Sense Quake™ has an action unlike most typical lipless crankbaits. Utilizing a dual flat back design, this lure w...

4.20 Sweet Beaver Black/ Blue

Peg-X Weight Stoppers - 9 Stops per pack The 6th Sense Peg-X Weight Stoppers are perfect for pegging your weight to your fishing line. Simply thre...

The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. Thi...

5 in. Yamamoto SwimSenko Count per Bag: 10

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incred...

Gamakatsu’s Weedless Finesse Wide Gap Hook features an innovative nylon weed guard that allows you to pitch your wacky rig into the heaviest cover.

These frogs catch fish! This frog is for professional sport fishing. The Bronzeye Frog 65, the award-winning frog that raised the bar for frog ...

Titanium weed guards solidly encased and directly molded to the hook shank. The extremely thin gauge wire retains its shape, yet is flexible enough...

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-...

Gill-shaped version of the Bellows series.Bellows Gill displaces a lot of water to attract fish. It's body is ribbed from head to tail and the ribs...

Offset Shank, Wide Gap worm hooks with worm-holding 90° bend shoulder. Extra wide gap bend and heavy-duty XX strong shank for rigging big baits and...

Another technique-specific hook, Gamakatsu designed the EWG Spring-Lock to be the perfect hook for paddle tail swim baits. Based on the proven Su...

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uniq...

For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match mons...

Spike-It Dip-N-Glow with Garlic Oil Chartreuse 2 fl. oz.

Provoke 106X The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X will slow float/susp...

Saltwater Flats Jig Head Chartreuse The Strike King® Redfish Magic Saltwater Flats Jig Head conveniently comes in four sizes to fit all of your fis...

Made in USA 10 pk: 1/8, 1/16 5 pk: 1/4 Features: Weight: 078125 lbs Size: 1/16 oz, 1/8 oz, 1/4 oz

The Road Runner® Original Marabou Jig is the all-time best-seller for taking springtime bass, panfish and walleye! Marabou tail pulsates during slo...

Divine Shakey Head Offering extra clearance for larger soft plastics, the 6th Sense Divine Shakey Head features a super sharp wide gap hook that c...

Wide Gap Plus™, with its deep throat and dramatically elevated point, offers an extraordinary wide gap for extra hooking power. The plus point ride...

Artisan bass angler Mike “Ike” Iaconelli has offered his unique talents to assist in the development of this masterpiece series of lures. “I’m used...

4'' Yamasenko 10ct Red W/Lg Red Flk

MINI-TRAP 1/4 OZ

The Bronzeye Pop 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. Now you can own and fish the same lure that Dean Rojas used to win the...

 Small and Super Strong Swivel

Megabass Spark Shad Jointly developed by lunker hunter Tetsuya Nakamura and Megabass, the SPARK SHAD is a hand-poured paddle-tail worm with a hul...

Consistent Strength High Quality Barrel Swivel and Snap