Our Best Sellers (New)

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incred...

5 in. Yamamoto SwimSenko Count per Bag: 10

Titanium weed guards solidly encased and directly molded to the hook shank. The extremely thin gauge wire retains its shape, yet is flexible enough...

Gamakatsu’s Weedless Finesse Wide Gap Hook features an innovative nylon weed guard that allows you to pitch your wacky rig into the heaviest cover.

The Deracoup was designed to be fished from shore or boat. The small compact size mimics baitfish. Even with the small profile, the lure can still ...

Provoke 106X The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X will slow float/susp...

To help you fish the wacky way.

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uniq...

Another technique-specific hook, Gamakatsu designed the EWG Spring-Lock to be the perfect hook for paddle tail swim baits. Based on the proven Su...

3/8oz Divine Hybrid Jig  The 6th Sense Divine Hybrid Jig was designed to be a universal casting jig with a head shape that is a hybrid cross betwe...

4'' Yamasenko 10ct Red W/Lg Red Flk

Divine Shakey Head Offering extra clearance for larger soft plastics, the 6th Sense Divine Shakey Head features a super sharp wide gap hook that c...

MINI-TRAP 1/4 OZ

Saltwater Flats Jig Head Chartreuse The Strike King® Redfish Magic Saltwater Flats Jig Head conveniently comes in four sizes to fit all of your fis...

Consistent Strength High Quality Barrel Swivel and Snap 

The Road Runner® Original Marabou Jig is the all-time best-seller for taking springtime bass, panfish and walleye! Marabou tail pulsates during slo...

Wide Gap Plus™, with its deep throat and dramatically elevated point, offers an extraordinary wide gap for extra hooking power. The plus point ride...

wDesigned to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uni...

Made in USA 10 pk: 1/8, 1/16 5 pk: 1/4 Features: Weight: 078125 lbs Size: 1/16 oz, 1/8 oz, 1/4 oz

Megabass Spark Shad Jointly developed by lunker hunter Tetsuya Nakamura and Megabass, the SPARK SHAD is a hand-poured paddle-tail worm with a hul...

 Small and Super Strong Swivel

Gamakatsu new Superline Offset Round Bend is designed with a heavier Superline wire best suited for heavy braided and fluorocarbon lines. This p...

PP SSV2  PowerPro Super Slick 8 is Smooth as Silk - 8 yarn Spectra fiber construction braided under high tension to create a live surface that fee...

The new Strike King Squadron Swimbait Jig Heads with their wide-gap, chemically sharpened black nickel hook and durable finish are some of the fine...

Equipped with a Gamakatsu Hook for lightning-quick penetration, the Santone Texas Finesse Jig features a ball head design with a unique, multi-colo...

BUCKTAIL JIG The Bucktail Jig has a unique head shape eyelet and placement which gives it a natural gliding action. When jigged, its body sta...

This is our standard offset shank worm hook. The O’Shaughnessy bend is preferred by our top pro Aaron Martens for a variety of soft plastic riggings.

MAGDRAFT  Designed for hard-thumping action with a medium-slow to medium retrieve, MAGDRAFT’s tail kicks into gear quickly, sending vibrations thr...

Pro-Model Series 6 Gizzard Shad Fishin' World is proud to offer the Strike King Pro-Model® Crankbait in three different series: 6, 5 & 3. Each...

  The Rambler® 30 oz. is the tumbler that gets you through the day. Your morning brew stays hot, and your iced coffee will stay cold - so take you...

The Santone Pro Series Football Jigs are built around super sharp, heavy-wire Gamakatsu hooks for lightning-fast penetration and rock-solid hook-se...

Aaron Martens developed the G-Finesse Drop Shot Hook. As Marten says, it’s “improved my hook-ups by 30 to 40%…I rarely miss a fish with these hooks...