Our Best Sellers (New)

The baits you'll see by Gary Yamamoto represent three decades of design and development. These products are the results of the efforts of dyed-in-...

Gamakatsu’s most popular and versatile hook, the legendary EWG worm hook is the gold standard in high performance wide gap hook designs. This hook...

CHATTERBAIT JACKHAMMER  Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Ja...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of sal...

WildEye Swim Shad 02 Baby Bass

 Casting Rod Stick Jacket® Casting–Measures 5-1/2 feet long with a circumference of 5-1/8″ (dia. 1-5/8″). Works well for a typical bass rod or ligh...

FLASHY SWIMMER with Owner's TwistLOCK™ Centering-Pin Spring (CPS-patent pending) is a unique setup for rigging soft swimbaits, flukes, and other sw...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

  River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rot...

Tungsten Worm Weights -  Picasso worm weights contain the high tungsten content at 97% creating a very small and compact design, ideal for working...

Eagle Claw 202AH-1 Aberdeen Hook Size 1, Forged, Light Wire

The Picasso Pro Metal Worm Weights are an excellent alternative for anglers that demand better performing weights than pure lead, but don't want to...

6 in. Yamamoto Senko Count per bag: 5

The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits ...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20...

40% SOFTER* Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It's vi...

Gamakatsu’s Superline Offset Shank EWG Work Hook is a high carbon heavy-wire hook designed to fish braided line in heavy cover. Built for serious f...

Some of the finest quality weights available, the Tour Grade Tungsten Weights by Strike King® are insert-free, designed to not fray your line, have...

7 in. Yamamoto Senko Count per bag: 5

Rage Swimmer 3 3/4" Green Pumpkin Pearl Belly The Strike King® Rage Swimmer is designed to provoke an immediate reaction! It looks great inside and...

Our largest, smartest G Box storage case. Easily fits most hard baits and plugs. Micro-adjustable dividers allow perfect customization. One-hand...

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but i...

Power Pro Braided Line It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technology to create an incredib...

Description Any tumbler that's coming along for the ride needs to be tough enough to keep up. Our Rambler® 20 oz. is made from durable stainless st...

Beast Hooks with TwistLOCK® Centering-Pin Spring (CPS) are designed for weedless-style rigging of larger plastics like big swimbaits, flukes, tubes...

Finally, a swim jig designed to swim through anything, with a hook big enough to catch the largest bass"! - Chris McCall Performance tested and tou...

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also...

In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when you...

Bladed swim jigs belong in every bass angler's arsenal. Take a tip from the pros, and put a Strike King® Thunder Cricket Swim jig on top. This meti...

The Santone Lures Rattlin' Jigs feature super-sharp Heavy-Wire Gamakatsu Hooks, as well as, a double rattle system for added fish attraction. A uni...

The gold standard from which all weedless swim baits are measured. Skinny Dippers catch fish when all other swim baits fail. Our extensive color ...

CHATTERBAIT ELITE  DESCRIPTION Building upon the Original ChatterBait® brand bladed swim jig's leadership position in tackle boxes - and on bass...