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Lew's BB1 Pro Series Speed Spool
$199.99The Lew’s BB1 Pro Speed Spool is ready to impress. From its stylish good looks to its new QuietCast braking system, the BB1 Pro is re-defining wh...
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Live Target Freestyle Frog
$10.99With its Injected Core Technology, the LIVETARGET® Freestyle Frog invites bass to focus on the body profile, rather than its churning legs, resulti...
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Lucky Craft Gunfish 95
$16.99The Gunfish95 is the latest of an extensive series of next generation topwater baits. It features a slim tapered body design and uniquely shaped-cu...
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Lucky Craft LV Series
from $16.99For professional fishermen and weekenders alike, the LV series will allow fast coverage of water especially when fish are difficult to locate. The ...
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Luhr Jenson Krocodile Spoon with Treble Hook
from $5.99Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue...
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Luhr Jenson Pet Spoon
from $3.99Premium finishes and heavy-duty construction outfit the Pet Spoon for the most demanding environments. Its bold and flashy swimming action is a st...
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Luhr Jenson Shyster Weighted Spinner with Feather
$3.99Featuring an offset eyelet for line connection that makes the lure body perform like a keel, the "Shyster" is truly a no line-twist spinner. Compa...
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Luhr Jenson Super Duper Magnum Cast Spoon
$4.99In the world of trout fishing, if there ever was an "America's Lure" it may very well be the Super Duper. Its unconventional "U" shaped design c...
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Luhr Jenson Super Duper Spoon
$6.99In the world of trout fishing, if there ever was an "America's Lure" it may very well be the Super Duper. Its unconventional "U" shaped design cat...
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Lunker City Insert Weights
$6.99Often called "nail weights" these were the first weights for soft plastics that were independent of the Line or the Hook. Designed to be inserted i...
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M Pack Flipp'n Jig
$6.99Features: Gamakatsu Black Nickel 5/0 Hook for Vertical Hook Sets in Close Cover High Quality Powder Coat Protection Sleek Recessed Eye Design Trip...
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M Pack Football Jig
$6.99Features: Mustad Ultra Point 5/0 Hook for Sweeping Hook Sets High Quality Powder Coat Protection Triple Grip Trailer Keeper 52 Strand Silicone Fla...
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M Pack Swim Jig
$6.99Features: Gamakatsu Black Nickel 5/0 Hook High Quality Powder Coat Protection Sleek Recessed Eye Design Triple Grip Trailer Keeper 52 Strand Silic...
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M Pack Umbrella Rig Head
$7.49Features: Clear Structure Guard Triple Keeper High Quality Powder Coat Protection Mustad Utrapoint hooks
$7.49Sale -
Magic Bait Catfish Bait
from $5.99Magic Bait Catfish Bait America's favorite catfish bait. These stink so bad, I dread even picking them up. Snag the bloody chicken livers, the king...
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Mepps Aglia Long Spinnerbait
$6.99All Mepps Aglia Longs are deep running spinners with willow leaf blades. The blade "hugs" the body of the spinner during retrieve, allowing it to s...
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Mepps Aglia Spinnerbait
from $3.99The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any ot...
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Mepps Black Fury Spinnerbait
$6.99The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the...
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