Unfinished Product

The X-Rap® is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage c...

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Big Dipper is a soft plastic...

Double Wide Beavers are the big daddy of Sweet Beavers. Double Wides have the same size and profile of jigs but, are much easier to fish through he...

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...

Finally, a swim jig designed to swim through anything, with a hook big enough to catch the largest bass"! - Chris McCall Performance tested and tou...

FORK BRAID BUZZ! With over 3 years in the making, it's our first buzzbait designed specifically for use with braided fishing line.  It has a needle...

The Santone Pro Series Football Jigs are built around super sharp, heavy-wire Gamakatsu hooks for lightning-fast penetration and rock-solid hook-se...

The Santone Lures Rattlin' Jigs feature super-sharp Heavy-Wire Gamakatsu Hooks, as well as, a double rattle system for added fish attraction. A uni...

Equipped with a Gamakatsu Hook for lightning-quick penetration, the Santone Texas Finesse Jig features a ball head design with a unique, multi-colo...

Th' Rig Head - 5 pack Unpainted 1/16 oz.

Savage Gear Bluegill 5 in. 2 oz. Slow Sink Light Gill

The Scum Frog® BigFoot® Frog's oversized feet really cause a stir, but here's the kicker -- the Bigfoot ScumFrog Soft Bait floats so you can stop a...

With its super-soft body and weedless hidden-hooks design, the Scum Frog® allows you to fish places other lures can't get to. Don't be afraid to th...

The completely weedless design of The Southern Lure Company Scum Frog Popper allows it to gurgle and pop effortlessly over and around weedbeds, lil...

A definite big fish bait! This weighted, meal-sized Scum Frog® Trophy Series answers the call when more tantalizing movement is needed to tempt stu...

The Sea Striker Standard Cuda Tube has a 12'' surgical tube rigged with a single 2/0 heavy saltwater treble hook. A single egg sinker is inserted i...

Destined to go down in history as one of the best lipless crankbaits every conceptualised, the Flatt Shad Snagless is truly one of the most innovat...