Unfinished Product

Newly redesigned with equal attention to aesthetics and technology, Plano's Guide Series tackle bags have never looked or functioned better. The Gu...

Features: Holds 72 spinner baits  Swivel carry handle Three adjustable spinner bait racks Hydro-Flo™ holes allow wet tackle to dry naturally Secur...

Features: Holds 22 spinnerbaits Fits inside bulk storage area of many larger Plano® boxes Secure ProLatch® closure  Transparent for quick and easy...

For anglers who know that every second on the water counts – there's the Weekend Series Softsider Tackle Bags. These zipper-free tackle bags remove...

Features: Our largest diameter rod tube Extends to 112 inches in length for the longest rods Convenient carry handle and integrated wheels for eas...

It's a humdinger!

Timber Turbine Cedar Top Water Single Propeller Jerk Bait with Heavy Duty Rigging Bone 7.5 in. We've got a ton of these great baits in stock.  Poe...

Quiet, powerful diaphragm pump. Runs on 2 C cell batteries (not included). 24" hose with filter stone to protect pump. Features: 24" Hose Filter S...

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, ...

Consistently reach suspended fish at any depth with the CountDown®. Whether the fish are suspending at certain depths, at the weed tops or on bott...

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are su...

Made of Tuff-Knit™ yarn, a comfy blend of natural and synthetic fibers with stainless steel, to provide the best protection ever.Features: Tuff-Kn...

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. ...

This deluxe, digital scale model is packed with upgraded features. Start off with rugged high-grade stainless steel construction for unmatchable to...

It’s not easy to decide what feature you will like the best with this new scale. The reverse image LCD illuminated screen makes reading the light t...

Artisan bass angler Mike “Ike” Iaconelli has offered his unique talents to assist in the development of this masterpiece series of lures. “I’m used...

The X-Rap® is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage c...

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Big Dipper is a soft plastic...

Double Wide Beavers are the big daddy of Sweet Beavers. Double Wides have the same size and profile of jigs but, are much easier to fish through he...

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...

Finally, a swim jig designed to swim through anything, with a hook big enough to catch the largest bass"! - Chris McCall Performance tested and tou...

FORK BRAID BUZZ! With over 3 years in the making, it's our first buzzbait designed specifically for use with braided fishing line.  It has a needle...

The Santone Pro Series Football Jigs are built around super sharp, heavy-wire Gamakatsu hooks for lightning-fast penetration and rock-solid hook-se...

The Santone Lures Rattlin' Jigs feature super-sharp Heavy-Wire Gamakatsu Hooks, as well as, a double rattle system for added fish attraction. A uni...