Unfinished Product

The X-Rap® is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage c...

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Big Dipper is a soft plastic...

Double Wide Beavers are the big daddy of Sweet Beavers. Double Wides have the same size and profile of jigs but, are much easier to fish through he...

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...

Finally, a swim jig designed to swim through anything, with a hook big enough to catch the largest bass"! - Chris McCall Performance tested and tou...

FORK BRAID BUZZ! With over 3 years in the making, it's our first buzzbait designed specifically for use with braided fishing line.  It has a needle...

The Santone Pro Series Football Jigs are built around super sharp, heavy-wire Gamakatsu hooks for lightning-fast penetration and rock-solid hook-se...

The Santone Lures Rattlin' Jigs feature super-sharp Heavy-Wire Gamakatsu Hooks, as well as, a double rattle system for added fish attraction. A uni...

Equipped with a Gamakatsu Hook for lightning-quick penetration, the Santone Texas Finesse Jig features a ball head design with a unique, multi-colo...

Th' Rig Head - 5 pack Unpainted 1/16 oz.

Savage Gear Bluegill 5 in. 2 oz. Slow Sink Light Gill

The Scum Frog® BigFoot® Frog's oversized feet really cause a stir, but here's the kicker -- the Bigfoot ScumFrog Soft Bait floats so you can stop a...

With its super-soft body and weedless hidden-hooks design, the Scum Frog® allows you to fish places other lures can't get to. Don't be afraid to th...

The completely weedless design of The Southern Lure Company Scum Frog Popper allows it to gurgle and pop effortlessly over and around weedbeds, lil...

A definite big fish bait! This weighted, meal-sized Scum Frog® Trophy Series answers the call when more tantalizing movement is needed to tempt stu...

The Sea Striker Standard Cuda Tube has a 12'' surgical tube rigged with a single 2/0 heavy saltwater treble hook. A single egg sinker is inserted i...

Destined to go down in history as one of the best lipless crankbaits every conceptualised, the Flatt Shad Snagless is truly one of the most innovat...

Ultra Light 5'0" Light Action

Ugly Stik® has designed this series specifically for catfish. All Ugly Stik® rods feature the Ugly Stik® Clear Tip® for sensitivity, Ugly Tech™ con...

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and dur...

The Ugly Stik® Tiger rods are versatile rods that can be used across many species from coast to coast. These rods are at home catching tuna in the ...

The Ugly Stik® Tiger rods are versatile rods that can be used across many species from coast to coast. These rods are at home catching tuna in the ...

The new Ugly Stik® Inshore Select series of rods is the clear choice for anglers who want a lighter rod for various inshore applications. These rod...

Two sizes offered - 7" for offshore/big inshore use and for #5 - #11 split rings; 6" for inshore/freshwater use and for #1 - #5 split rings. PRODUC...

Black Nickel tools made from high grade carbon steel, with a corrosion resistant finish, and a custom two tone rubber grip.  Product Specifications...

CAIUS 150 A LOW PROFILE REEL

CITICA 200I B/C REEL

The Clarus rod line offers high-quality and a wide range of styles and actions for serious anglers at a very affordable price. Featuring components...

Shimano completely redesigned the Compre series of casting rods to create a highly versatile, all-around rod with their top-of-the-line features. A...

The Shimano Compre Spinning Rod is a sensitive and lightweight rod. This all-around rod offers versatility, making it perfect for a variety of spec...

Shimano Exage Spinning rods are high performance bass series rods, perfect for tournament use. They are compact and made with 30 ton carbon constru...

The Expride series was meticulously tested by touring pros and tackle junkies across the United States for two full seasons. This series incorporat...

Protect your valuable spinning reels with the neoprene Spinning Reel Cover, designed to fit left or right hand reels.  Product Specifications: TYP...

The New Poison Adrena is the ultimate high-performance fishing rod, extremely lightweight, responsive and sensitive. The rod blanks are stronger t...

The New Poison Adrena is the ultimate high-performance fishing rod, extremely lightweight, responsive and sensitive. The rod blanks are stronger th...

The Scimitar series by Shimano was designed with a high-end look and feel that outperforms every rod in its class. For freshwater, salmon, or light...