Hard Baits (New)

Premium finishes and heavy-duty construction outfit the Pet Spoon for the most demanding environments. Its bold and flashy swimming action is a st...

Yo-Zuri’s Crystal Minnow Sinking Premium Classic Prism Finish reflects all subsurface light, even in murky water. There are several successfully pr...

The famous Hellbender began making its way into anglers' tackle boxes in the late 1950s. Over the years, Hellbenders have held many state and world...

It’s no secret that big lures catch big fish, which is why Strike King has developed the Strike King KVD 8.0 Magnum Squarebill. Much like the small...

The Fat Papa SB was designed by B.A.S.S. Elite Series Angler Russ Lane. The bait features a frantic hunting action, similar to a balsa bait, but it...

Hopkins Shorty Slab 2 1/4 oz. Chrome

The Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types or weather and seasons. During th...

The perfect accessory to compliment ALL bait and hook presentations. Rig over a hook point and onto the shank of virtually any fishing rig to creat...

The McStick 110 was designed by B.A.S.S. Elite Series Angler Mike McClelland. This jerkbait is designed to suspend at lower water temperatures for...

The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water ...

The Heddon Baby Torpedo is a proven topwater bait that small mouth and large mouth bass can't resist. Its single prop spins and spits water. The Ba...

Hunter 65 SB brings the versatile square bill bait into play. Square bill baits are notoriousfor getting the biggest of bass to strike as they defl...

MAGNUM FORCE 1 OZ

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. "I designed the Little John DD 70 to be the best d...

The Z-2’s high-pitch action and relentless “bulldog” style of bottom contact is ideal for the mid-range and large transition areas. The Z-2 dives ...

E POP 80 serves as the popper bait providing anglers a perfect bait for that aggressive topwater bite. The E POP 80 has an extremely loud popping a...

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. ...

Sexy Spoon 5.5 Neon Shad

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue...

The 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. Designed to be fished in shallow wa...

The BBZ-1 Rat 25 was designed by Pro Angler Bill Siemantel who has this to say about the Rat 25: “The importance of showing the fish something new ...

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are su...

The Little John XL 70 crankbait was designed by B.A.S.S. Elite Series Angler John Crews to be a larger sized hard vibrating crankbait. The larger s...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished...

Yellow Magic Lures has a 20 year reputation known throughout the fishing world as the premiere Japanese designed Top Water popping models. Introdu...

I Jack From the storied lineage of the Megabass IT-JACK comes a new, multi-dimensional wake bait by Yuki Ito: Megabass I-JACK. Experience massive ...

Size: Measures 10 inches (5 1/4-inch body and 5-inch custom articulating tail)Weight: 2 1/4 oz.Hooks: Gamakatsu # 1/0 2X Strong treble hooksDepth: ...

The Spin John 80 was designed by B.A.S.S. Elite Series Angler John Crews to be the ultimate spy bait. The Spin John 80 comes with swivels incorpora...