Hard Baits (New)

Provoke 106SK Slow Sink Jerkbait The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X...

These legends have been producing trophy fish for decades. Their life-like appearance, "built-in" flash and 3-D fiery red eyes are irresistible to ...

S-CRANK 1.5  Honed and refined over two years, the S-CRANK square bill concept features a patented design that generates a hard-hitting wobble act...

The Gunfish95 is the latest of an extensive series of next generation topwater baits. It features a slim tapered body design and uniquely shaped-cu...

In the world of trout fishing, if there ever was an "America's Lure" it may very well be the Super Duper. Its unconventional "U" shaped design c...

Each bait in the Strike King Pro-Model® Series 6 Crankbait line is designed to perform a specific task. The Series 6 crank has a unique diving plan...

Big baits catch big fish plain and simple. The 6th Sense MagDog Topwater Walking Bait is an oversized topwater that calls to the biggest and most a...

This handcrafted lure is made from a 6” ABS plastic and has all stainless steel hardware including an extra large stainless steel prop.  Features: ...

Another great addition to Strike King’s incredible line-up of hardbaits, the Strike King Pro Model Lucky Shad offers all of the advantages of balsa...

Shimano Butterfly Flat-Fall Jigs add a totally unique dimension to the butterfly jigging technique. The jig can be easily worked by free spooling t...