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Some of the finest quality weights available, the Tour Grade Tungsten Weights by Strike King® are insert-free, designed to not fray your line, have...

Rage Swimmer 3 3/4" Green Pumpkin Pearl Belly The Strike King® Rage Swimmer is designed to provoke an immediate reaction! It looks great inside and...

Power Pro Braided Line It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technology to create an incredib...

3:16 Mission Fish The Mission Fish is the bait that started it all. The first truly weedless swimbait, it was released in 2000 after 2 years of re...

Bladed swim jigs belong in every bass angler's arsenal. Take a tip from the pros, and put a Strike King® Thunder Cricket Swim jig on top. This meti...

Does the water you're fishing in call for craws? Throw in the Strike King® Rage Tail® Craw and the water will boil with action! The exclusive desig...

Quake Lipless Crankbait  The 6th Sense Quake™ has an action unlike most typical lipless crankbaits. Utilizing a dual flat back design, this lure w...

CURADO DC  Built on the legacy of durability, dependability and versatility that Curado is known for, now with Shimano's unique DC braking technol...

Peg-X Weight Stoppers - 9 Stops per pack The 6th Sense Peg-X Weight Stoppers are perfect for pegging your weight to your fishing line. Simply thre...

TFO Tactical Elite Casting Rod   Made to satisfy the demands of tournament anglers, the Temple Fork Outfitters Tactical Elite Casting Rods optimi...

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incred...

The Deracoup was designed to be fished from shore or boat. The small compact size mimics baitfish. Even with the small profile, the lure can still ...

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uniq...

3/8oz Divine Hybrid Jig  The 6th Sense Divine Hybrid Jig was designed to be a universal casting jig with a head shape that is a hybrid cross betwe...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail a...

Saltwater Flats Jig Head Chartreuse The Strike King® Redfish Magic Saltwater Flats Jig Head conveniently comes in four sizes to fit all of your fis...

Provoke 106X The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X will slow float/susp...

wDesigned to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uni...

Divine Shakey Head Offering extra clearance for larger soft plastics, the 6th Sense Divine Shakey Head features a super sharp wide gap hook that c...

The new Strike King Squadron Swimbait Jig Heads with their wide-gap, chemically sharpened black nickel hook and durable finish are some of the fine...

The Strike King® Rage Bug is designed to be used behind the DB Structure Head. But it is also great as a flipping or creature bait. The Rage Bug fe...

Cloud 9  C10 - C25 The 6th Sense Cloud 9 series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on ...

Pro-Model Series 6 Gizzard Shad Fishin' World is proud to offer the Strike King Pro-Model® Crankbait in three different series: 6, 5 & 3. Each...

PP SSV2  PowerPro Super Slick 8 is Smooth as Silk - 8 yarn Spectra fiber construction braided under high tension to create a live surface that fee...

Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific pur...

The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burnin...

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action ...

These premier Japanese topwater baits are crafted using cutting edge techniques and meticulous attention to detail resulting in baits that are know...

Popular with the pros, these Strike King® Pro-Model® XD Series large-bodied, extra-deep diving crankbaits feature a unique curved bill and balance ...

The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma...

METANIUM DC  Metanium DC offers anglers the lightweight and versatile performance of Metanium, now with Shimano's flagship DC braking technology. ...

RHYTHM WAVE 3.8 - BLUEGILL / PEARL WHITE

Imported straight from the Japanese Domestic Market, the Jackall DoooN Spinnerbait delivers top shelf performance that all Jackall baits are known ...

A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and ...

Divine Underspin  The 6th Sense Divine Underspin was designed with the utmost attention to detail.  Most importantly, it has an integrated screwlo...

Designed to perfection, the all new SwingShaker is a new breed of the shakey head style action. The hook is engineered and attached on an embedded ...

Movement 80X The 6th Sense Movement 80X crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just bu...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

Jackall has developed a specific Jig Head for the Flick Shake worm, which works together as a system. The jig head's eye is designed at a ninety-de...

Axle Swinging Swim Jig The 6th Sense Axle Swinging Swim Jig’s design is exponentially more versatile than a normal swim jig. The free-swinging ex...

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping,...

Crush 100X The 6th Sense Crush 100X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or...