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Sculpted from over a decade of engineering advancement and a rich lineage of predecessors, the new Vanford tests the boundaries of technology and e...

Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific pur...

The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burnin...

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action ...

PP SSV2  PowerPro Super Slick 8 is Smooth as Silk - 8 yarn Spectra fiber construction braided under high tension to create a live surface that fee...

METANIUM DC  Metanium DC offers anglers the lightweight and versatile performance of Metanium, now with Shimano's flagship DC braking technology. ...

Popular with the pros, these Strike King® Pro-Model® XD Series large-bodied, extra-deep diving crankbaits feature a unique curved bill and balance ...

RHYTHM WAVE 3.8 - BLUEGILL / PEARL WHITE

The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma...

These premier Japanese topwater baits are crafted using cutting edge techniques and meticulous attention to detail resulting in baits that are know...

Divine Underspin  The 6th Sense Divine Underspin was designed with the utmost attention to detail.  Most importantly, it has an integrated screwlo...

Imported straight from the Japanese Domestic Market, the Jackall DoooN Spinnerbait delivers top shelf performance that all Jackall baits are known ...

A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and ...

Movement 80X The 6th Sense Movement 80X crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just bu...

Designed to perfection, the all new SwingShaker is a new breed of the shakey head style action. The hook is engineered and attached on an embedded ...

Jackall has developed a specific Jig Head for the Flick Shake worm, which works together as a system. The jig head's eye is designed at a ninety-de...

Axle Swinging Swim Jig The 6th Sense Axle Swinging Swim Jig’s design is exponentially more versatile than a normal swim jig. The free-swinging ex...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

The Rising Son is a bait that's meant to operate in that it Barely subsurface zone (w/ Line thru version) Pushes a V wake Skips on the top Moves ...

Crush Flat 75X  The 6th Sense Crush Flat 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, bouncing ...

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping,...

BRUTAS 4.5" BNT SPLT-RNG PLIER CARBON STEEL BLACK-NICKEL FIN Black Nickel tools made from high grade carbon steel, with a corrosion resistant finis...