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A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and ...

Designed to perfection, the all new SwingShaker is a new breed of the shakey head style action. The hook is engineered and attached on an embedded ...

Movement 80X The 6th Sense Movement 80X crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just bu...

Jackall has developed a specific Jig Head for the Flick Shake worm, which works together as a system. The jig head's eye is designed at a ninety-de...

Axle Swinging Swim Jig The 6th Sense Axle Swinging Swim Jig’s design is exponentially more versatile than a normal swim jig. The free-swinging ex...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

The Rising Son is a bait that's meant to operate in that it Barely subsurface zone (w/ Line thru version) Pushes a V wake Skips on the top Moves ...

Crush Flat 75X  The 6th Sense Crush Flat 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, bouncing ...

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping,...

BRUTAS 4.5" BNT SPLT-RNG PLIER CARBON STEEL BLACK-NICKEL FIN Black Nickel tools made from high grade carbon steel, with a corrosion resistant finis...

Speed Glide 100  The 6th Sense Speed Glide™ 100 was designed as an all purpose bait imitation. The natural action of the Speed Glide resembles a f...

CURADO K Built tournament tough, Curado is the benchmark for reliability and durability. Generations of anglers have looked to Curado as their tru...

6th Sense NedFry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

Crush 100X The 6th Sense Crush 100X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or...

High energy meets topwater mayhem in the Strike King® Swinging Sugar Buzz. Like a kid on candy, this supercharged buzzbait makes a ton of noise and...

6th Sense Stroker Craw 3.3 The Stroker Craw 3.3 flipping bait is designed to be your go-to soft bait when you're looking for a presentation with a...

Nasci Spinning Reel NASCI is an exciting, powerful spinning reel with unparalleled gear durability at its price point. Incorporating upgraded drag...

Comfortable, durable, and extremely reliable, the Shimano Brutas Silver Nickel Needle Nose Pliers are the perfect tool for anything from hook remov...

130mm   The 6th Sense Flow Glider is a slow to medium sinking swimbait made to entice big fish with its unique 's-curve' swimming action. As fish ...

The Mr. Crappie® Sausage Heads™ are designed with a unique sausage shaped head and with an Eagle Claw® Lazer Sharp platinum black hook to keep the ...

Designed for fishing in and around the heaviest cover, Strike King®'s Hack Attack Heavy Cover Swim Jig is built around an exclusive Gamakatsu extra...

The 2020 Metanium features a never before seen Magnesium CoreSolid Body, providing professional and enthusiast anglers with the solid advantage of...

KVD Splash Jr. Chrome Sexy Shad

The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too. The Rage Bug fea...

The KVD Splash by Strike King®, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.'s des...

Our GLX Jig & Worm casting rods are designed specifically for fishing jigs and soft plastics. They feature a split-grip handle with our ”mag t...

6th Sense Divine Shakey Worm 6.3 Divine Shakey Worm 6.3 Series: (6.3"-10/pk)The little brother to the 7.0 Series, and specifically designed to tar...

The Rising Son is a bait that's meant to operate in that Pushing a V wake (Regular line thru version) Skipping on the top Moving slowly just a fo...

All the pros know the original Strike King® Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. If that ...

Weighing just 1/8-oz., the Strike King® Mini-King® Spinnerbait is ideal for crappie, smallies and white bass. Available in a wide variety of colors...

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of b...

Crush DD