Baits | Fishin' World

The Arbogast Jitterbug is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitter...

Designed specifically for inshore saltwater fishing, the DieZel ChatterBait features a heavy-duty custom 4/0 Mustad hook, a custom stamped stainles...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail a...

If you are looking for an oversized bigger than ordinary bait to go for the kicker fish. Good to Texas rig or to throw on the back of a jig. The la...

If you are looking for an oversized bigger than ordinary bait to go for the kicker fish. Good to Texas rig or to throw on the back of a jig. The la...

The One Knocker® Spook® has a single tungsten rattle contained in a sound-intensifying chamber that produces a loud thump that draws fish from long...

The Heddon Chug'n Spook features an open, cupped mouth that spits loads of water and creates enormous surface action. Despite the addition of the s...

Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top wate...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

The 6.5" GZ based on the popular Big EZ gives an even larger profile for giant fish. If you are looking for a bigger profile swimbait with excellen...

ULTIMATE LIVE ACTION SWIMBAIT. The technically advanced design allows for a live action swimming motion of a live fleeing baitfish. Versatile with ...

The Scum Frog® BigFoot® Frog's oversized feet really cause a stir, but here's the kicker -- the Bigfoot ScumFrog Soft Bait floats so you can stop a...

A definite big fish bait! This weighted, meal-sized Scum Frog® Trophy Series answers the call when more tantalizing movement is needed to tempt stu...

DARK SLEEPER  The DARK SLEEPER swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tai...

The gold standard from which all weedless swim baits are measured. Skinny Dippers catch fish when all other swim baits fail. Our extensive color ...

Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Som...

RHYTHM WAVE 3.8 - BLUEGILL / PEARL WHITE

High energy meets topwater mayhem in the Strike King® Swinging Sugar Buzz. Like a kid on candy, this supercharged buzzbait makes a ton of noise and...

Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific pur...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Shad is the one bait fish almost all fish seek as a food source. The original Mister Twister Sassy Shad® is the closest imitation of this classic b...

The Comet Mino is one of Mepps most popular lures. It will catch just about any fish that swims. Bassmaster magazine named the Comet Mino one of th...

Rage Swimmer 3 3/4" Green Pumpkin Pearl Belly The Strike King® Rage Swimmer is designed to provoke an immediate reaction! It looks great inside and...

The Bass Assassin® Mag Shad Assassin's unique "fat belly" design draws more strikes than conventional jerkbaits. Soft body texture delivers a flesh...

Even on a slow retrieve, Strike King®'s Rage Tail® Rage Thumper Worm creates a rhythmic thump bass can' ignore. Use with the Rage Tail intact, or c...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail a...

The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too. The Rage Bug fea...

Rage Lobster Black Blue Flake

Does the water you're fishing in call for craws? Throw in the Strike King® Rage Tail® Craw and the water will boil with action! The exclusive desig...

The Strike King® Rage Tail® Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-cat...

The Strike King® Rage Bug is designed to be used behind the DB Structure Head. But it is also great as a flipping or creature bait. The Rage Bug fe...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive desi...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a ...

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of b...

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with mo...

For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match mons...