Baits | Fishin' World

The Strike King KVD Perfect Plastic Drop Shot Half Shell heats up the action at your favorite fishing hole. Co-designed by renowned pro anglers Kev...

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a ...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention ...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...

M Pack Shad  5 inch shads. 10 per pack. 7 inch shad. 5 per pack.

BUCKTAIL JIG The Bucktail Jig has a unique head shape eyelet and placement which gives it a natural gliding action. When jigged, its body sta...

Designed for fishing in and around the heaviest cover, Strike King®'s Hack Attack Heavy Cover Swim Jig is built around an exclusive Gamakatsu extra...

The Santone Lures Rattlin' Jigs feature super-sharp Heavy-Wire Gamakatsu Hooks, as well as, a double rattle system for added fish attraction. A uni...

Finally, a swim jig designed to swim through anything, with a hook big enough to catch the largest bass"! - Chris McCall Performance tested and tou...

Jordan Lee made history at the 2017 GEICO Bassmaster Classic® by jumping 14 places on the final day for the win. The Strike King® J-Lee Comeback Ji...

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups an...

When the standard six-inch lizard is just a bit too big for finicky bass, the five-inch size may be the perfect compromise between a snack and a ...

CHATTERBAIT DESCRIPTION Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait ...

Trixie Sharks are a step up from your standard buzz frog or toad. They are bigger, louder and easier to cast in the wind. They have been designed t...

Designed in conjunction with world renowned crappie angler, Ty Kleeb, the Curly Clobber is the perfect bait fish imitator. Ty’s vision of a fatter...

The Phat Flies were designed by Pro Angler Bill Siemantel. The Phat Flies are perfectly balanced to sit horizontal under the bobber. Built with tho...

6th Sense NedFry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Gary Yamamoto Saltwater Series Swimbait 5 in. Count per Bag: 5 

With its super-soft body and weedless hidden-hooks design, the Scum Frog® allows you to fish places other lures can't get to. Don't be afraid to th...

The Norton Lures Bull Minnow is made with soft plastic that encourages fish to hang on when they bite, yet stands up to toothy predators. Its "swag...

The Norton Lures Sand Eel Jr. features an erratic, darting action that looks just like a juvenile saltwater critter fleeing for its life – and forc...

Features: All Comet Minos feature an easy, rapid change hook, are carefully airbrushed to ensure realism. 1-1/4 in. fits stock numbers C00M, C0M, ...

The latest ''Killer Bait'' sports a dual-action tail that simulates the natural motion of a baitfish. Thanks to its near neutral buoyancy, you can ...

A standard for bonefish. But it's a great teaser or main jig for many other species. The unique head design makes the jig land in an upright positi...

The Santone Pro Series Football Jigs are built around super sharp, heavy-wire Gamakatsu hooks for lightning-fast penetration and rock-solid hook-se...

The completely weedless design of The Southern Lure Company Scum Frog Popper allows it to gurgle and pop effortlessly over and around weedbeds, lil...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The Zoom Super Tube combines durability and softness, with a salt release system that causes fish to hold on longer by giving them a burst of salt ...

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any ot...