Baits | Fishin' World

Smash-Tech 3.5" Smash Tail Jr.  The 3.5 inch Smash Tail Jr has a ringed body and lifelike swimming action perfect for a variety of presentations. ...

It may not be pretty, but when a slot red or slob bluefish inhales your D.O.A.™ Bait Buster Deep Runner, it's suddenly one of the the best-looking ...

The completely weedless design of The Southern Lure Company Scum Frog Popper allows it to gurgle and pop effortlessly over and around weedbeds, lil...

With its super-soft body and weedless hidden-hooks design, the Scum Frog® allows you to fish places other lures can't get to. Don't be afraid to th...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The V&M Swamp Hog and Baby Swamp Hog are action packed creature baits that are loaded with versatility. They work great Texas Rigged or Carolin...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

KVD Swim-N-Shiner 5" KVD Magic

RAZOR SHADZ 4.5"  Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pull...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...

Roboworm Straight Tail Worm 6 in. Aaron's Morning Dawn

The segmented body and unique paddle tail of the Hyper Worm combine to emit a strong vibration in the water, giving it a presentation bass have nev...

The Lake Fork Worm features a large diameter ringed body that releases air bubbles for a natural breathing action and, at the same time, conceals t...

The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the same time, conceals the hook makin...

The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the same time, conceals the hook makin...

Lake Fork Trophy Lures stick bait innovation brought simple soft plastics to life. In this particular case, the LFT Lures Hyper Stick introduced ba...

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolin...

Dinger Worm Mardi Gras 6 6pk

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...

Anglers who are familiar with the great success of the Reaction Innovations Sweet Beaver know that the design of the Beavers is a real fish catcher...

Smash-Tech Bubble Fry - 10 pk  Fabricated with exactly 136 air-trapping appendages, the Smash-Tech Bubble Fry is a slow floating, fish catching, b...

Smash-Tech Magnum Crawler  The Smash-Tech Magnum Crawler has been in the private collection for the last year getting refined and perfected to be ...

The Strike King Rage Hawg takes the popular Game Hawg one step further by incorporating Strike King's unique Rage Tail design. The two rage tails e...

Rage Space Monkey Black Blue Flake

Made from high-grade plastics for superior action and excellent durability, the Strike King® Rage Tail® line of soft plastics features designs engi...

The bait that won Denny Brauer the '98 Classic! Strike King®'s innovative Flip-n-Tubes feature a special patent-pending head which has 1/2'' of sol...

Sporting a classic tube shape, Strike King®'s Coffee Tubes are enhanced with real coffee bean granules and coffee bean oil to give the tubes an ear...

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a ...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention ...