Baits | Fishin' World

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Shad is the one bait fish almost all fish seek as a food source. The original Mister Twister Sassy Shad® is the closest imitation of this classic b...

Designed by pro angler Skeet Reese, the Berkley® PowerBait® Ca$h Out features a rudder style tail which causes more action on the fall. It's profil...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also...

The perfect trailer. Rig it to a spinner bait, buzz bait, or weedless spoon and you've got yourself a weedless combination that'll work its way thr...

RAZOR SHADZ 4.5"  Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pull...

WildEye Swim Shad

Garlic Scented

Specs: Size: 6 in. Gold Rush Pack size: 9 per pack

The 5" Provoker features a large pocket in the belly of the lure which allows fishermen to rig them many ways, for different presentations. With a ...

Net Bait Baby Paca Craw 3.75 in. Green Pumpkin

Another great expansion in Reaction Innovations’ line-up of soft plastics, the Reaction Innovations Twerk delivers big action made for tempting big...

The Hag's Tornado is constructed in a manner to where it has an action like no other soft plastic worm. The Hag's Tornado has a built-in rattle cha...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softe...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

The Strike King KVD Perfect Plastic Drop Shot Half Shell heats up the action at your favorite fishing hole. Co-designed by renowned pro anglers Kev...

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a ...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention ...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...

M Pack Shad  5 inch shads. 10 per pack. 7 inch shad. 5 per pack.

BUCKTAIL JIG The Bucktail Jig has a unique head shape eyelet and placement which gives it a natural gliding action. When jigged, its body sta...

Jordan Lee made history at the 2017 GEICO Bassmaster Classic® by jumping 14 places on the final day for the win. The Strike King® J-Lee Comeback Ji...

When the standard six-inch lizard is just a bit too big for finicky bass, the five-inch size may be the perfect compromise between a snack and a ...

CHATTERBAIT DESCRIPTION Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait ...

Trixie Sharks are a step up from your standard buzz frog or toad. They are bigger, louder and easier to cast in the wind. They have been designed t...

Designed in conjunction with world renowned crappie angler, Ty Kleeb, the Curly Clobber is the perfect bait fish imitator. Ty’s vision of a fatter...

The Phat Flies were designed by Pro Angler Bill Siemantel. The Phat Flies are perfectly balanced to sit horizontal under the bobber. Built with tho...

6th Sense NedFry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Gary Yamamoto Saltwater Series Swimbait 5 in. Count per Bag: 5