Baits (New)

The baits you'll see by Gary Yamamoto represent three decades of design and development. These products are the results of the efforts of dyed-in-...

CHATTERBAIT JACKHAMMER  Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Ja...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of sal...

FLASHY SWIMMER with Owner's TwistLOCK™ Centering-Pin Spring (CPS-patent pending) is a unique setup for rigging soft swimbaits, flukes, and other sw...

WildEye Swim Shad

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

  River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rot...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

6 in. Yamamoto Senko Count per bag: 5

The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

7 in. Yamamoto Senko Count per bag: 5

Rage Swimmer 3 3/4" Green Pumpkin Pearl Belly The Strike King® Rage Swimmer is designed to provoke an immediate reaction! It looks great inside and...

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but i...

In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when you...

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also...

Finally, a swim jig designed to swim through anything, with a hook big enough to catch the largest bass"! - Chris McCall Performance tested and tou...

The Santone Lures Rattlin' Jigs feature super-sharp Heavy-Wire Gamakatsu Hooks, as well as, a double rattle system for added fish attraction. A uni...

The gold standard from which all weedless swim baits are measured. Skinny Dippers catch fish when all other swim baits fail. Our extensive color ...

Zoom Baby Brush Hog 4'' Black Red Glitter 12pk

3:16 Mission Fish The Mission Fish is the bait that started it all. The first truly weedless swimbait, it was released in 2000 after 2 years of re...

Bladed swim jigs belong in every bass angler's arsenal. Take a tip from the pros, and put a Strike King® Thunder Cricket Swim jig on top. This meti...

DESCRIPTION The Megabass UOZE SWIMMER spares no expense, harnessing careful design and premium components to deliver an unrivaled swim jig e...

Does the water you're fishing in call for craws? Throw in the Strike King® Rage Tail® Craw and the water will boil with action! The exclusive desig...

Quake Lipless Crankbait  The 6th Sense Quake™ has an action unlike most typical lipless crankbaits. Utilizing a dual flat back design, this lure w...

CHATTERBAIT ELITE  DESCRIPTION Building upon the Original ChatterBait® brand bladed swim jig's leadership position in tackle boxes - and on bass...

Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Som...

4.20 Sweet Beaver Black/ Blue

The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. Thi...

Roboworm Straight Tail Worm 6 in. Aaron's Morning Dawn

5 in. Yamamoto SwimSenko Count per Bag: 10

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incred...

These frogs catch fish! This frog is for professional sport fishing. The Bronzeye Frog 65, the award-winning frog that raised the bar for frog ...