Baits (New)

When the standard six-inch lizard is just a bit too big for finicky bass, the five-inch size may be the perfect compromise between a snack and a ...

Wave Worms Tiki-Stick 5 in.  Vibrant colors and healthy doses of MOLOPO make the 5" Tiki-Stick one of the top selling baits. Without question, the...

Yamamoto Pro Senko Count per pack: 10

It's easy to see why Strike King® Pro-Model® XD Series crankbaits are so popular with the pros. These medium- (5XD) and large-bodied (6XD), extra-d...

The Cotton Cordell Gay Blade lure has a flathead design creates a tight pulsating wiggle that mimics a wounded baitfish. Perfect for bass. It also ...

f you know Yamamoto. you know we love Our creature baits. so when anglers asked uS for something with a little more tail action in addition to a bu...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention ...

The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tem...

Features: 2.75" Length Soft Texture & Innovative Design! Rattle Chamber (Rattles Included!) Live Segments  Shake Me Baby! Slaunch Sauce Scent ...

Anglers who are familiar with the great success of the Reaction Innovations Sweet Beaver know that the design of the Beavers is a real fish catcher...

The Heddon Torpedos have been the world's top-selling, top-producing spinner-equipped lures for generations. Their shape and weight allow anglers t...

Hollow Body Floater White Frog

The Cotton Cordell Pencil Popper fishing lure is one of the most underrated topwater baits on the market. It's a standard tool for striper fishing ...

Top Toad Rigged Hollow Body 2 pk White

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with mo...

The Little John 50 was designed by B.A.S.S Elite Series Angler John Crews. The Little John 50 has a computer chip bill that is more durable than pl...

Hollow Body Swimbait that is usually reserved for our personal stash.  This bait just flat out gets bit.  Designed to have more body wiggle on th...

TRANX 200 A B/C REEL Tranx 200 is built to withstand the harshest saltwater environments. After over a decade of corrosion study, Shimano has deve...

The 3DB Vibe encompasses all of the attributes of our Classic Rattlin’ Vibe series while including the patented Internal 3D Prism Finish or New Pan...

The bait that won Denny Brauer the '98 Classic! Strike King®'s innovative Flip-n-Tubes feature a special patent-pending head which has 1/2'' of sol...

GAVACHO FROG BLACK GILL Started by Japanese lure designer Seiji Kato and tournament angler Ty Ono in 1999, Jackall Lures is a Japanese-based manuf...

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist...

The Fat John 50 crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The unique flat-sided square bill has a shallow hunting action. ...

Features: 4" Length Finesse Bait & Versatile Design! Crazy Creature Shell Shaped Segments Segmented Tail Dynamite DropShot Design Slaunch Sauc...

6.5 in Yamamoto Kut Tail Worm Count per pack: 10 

The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the same time, conceals the hook makin...