Baits (New)

The 3DB Vibe encompasses all of the attributes of our Classic Rattlin’ Vibe series while including the patented Internal 3D Prism Finish or New Pan...

Made in USA 10 pk: 1/8, 1/16 Features: Weight: 078125 lbs Size: 1/16 oz, 1/8 oz

The Strike King Tour Grade Buzzbaits features premium components, including exclusive Gamakatsu hooks designed to maximize your hookup ratio. The s...

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist...

When the standard six-inch lizard is just a bit too big for finicky bass, the five-inch size may be the perfect compromise between a snack and a ...

6.5 in Yamamoto Kut Tail Worm Count per pack: 10 

No other hardbait can boast the fish-catching success of the legendary Bill Lewis Rat-L-Trap® Tiny Trap®. With its flashy shad-like profile and sup...

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with mo...

Features: 4" Length Finesse Bait & Versatile Design! Crazy Creature Shell Shaped Segments Segmented Tail Dynamite DropShot Design Slaunch Sauc...

Anglers who are familiar with the great success of the Reaction Innovations Sweet Beaver know that the design of the Beavers is a real fish catcher...

The Strike King® Rage Tail® Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-cat...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention ...

f you know Yamamoto. you know we love Our creature baits. so when anglers asked uS for something with a little more tail action in addition to a bu...

TRANX 200 A B/C REEL Tranx 200 is built to withstand the harshest saltwater environments. After over a decade of corrosion study, Shimano has deve...

The bait that won Denny Brauer the '98 Classic! Strike King®'s innovative Flip-n-Tubes feature a special patent-pending head which has 1/2'' of sol...

The Little John 50 was designed by B.A.S.S Elite Series Angler John Crews. The Little John 50 has a computer chip bill that is more durable than pl...

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walk...

The Rk Crawler MD 55 crankbait was desighned by B.A.S.S. Elite Series Angler Mike McClelland. The RkCrawler MD 55 features all the benefits of the ...

The Fat John 50 crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The unique flat-sided square bill has a shallow hunting action. ...

The 6th Sense Flush 5.2 was designed in a remarkable way in the 6th Sense Lure Lab.  Measuring at 5.2 inches, this soft jerkbait has it all; match...

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a ...

The BoneHead Tackle 1 3/4″ Stump Bugs take crappie fishing to a whole new level. The Unique high-action curved legs and the tube shaped body will p...

Yamamoto Pro Senko Count per pack: 10

The Heddon Torpedos have been the world's top-selling, top-producing spinner-equipped lures for generations. Their shape and weight allow anglers t...

Swank 77X  The 6th Sense Swank™ Crank 77X crankbait takes power cranking to the next level by allowing you to cover water with a unique new sound ...

Shad is the one bait fish almost all fish seek as a food source. The original Mister Twister Sassy Shad® is the closest imitation of this classic b...

The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the same time, conceals the hook makin...