Baits (New)

The V&M Wild Thang Craw is designed with fluttering J-shaped claws that provide a lethal thumping action. Along the body, the V&M Wild Than...

A definite big fish bait! This weighted, meal-sized Scum Frog® Trophy Series answers the call when more tantalizing movement is needed to tempt stu...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simpl...

Features: 10" Length Soft Texture & Aggressive Action Shell Segments Elongated Body Hyper Tail V-Ridge For Action Slaunch Sauce Scent Stuffed ...

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, ...

Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic sof...

Yamamoto Kreature  Count per package : 7  

This small crank bait looks like a small beans, but it attracts an amazing variety and number of fish. Using 2 lb or 4 lb test line, surprisingly l...

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups an...

Featuring colors designed to flow from top to bottom and match the most popular spinnerbait head colors, the Strike King Perfect Skirt Magic Tails ...

DESCRIPTION The OKASHIRA HEAD’s hydrodynamic form is perfectly matched to finesse swimbaits and finished in elegant detail to draw in discer...

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a ...

The Sweep is a 6-inch weedless soft plastic swimbait with undoubted durability and quality. The subtle ‘sweeping’ action of the tail demonstrates a...

It's a humdinger!

S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S–Action” swimming motion, S...

It’s no secret that big lures catch big fish, which is why Strike King has developed the Strike King KVD 4.0 Magnum Squarebill. This smaller versio...

The Cotton Cordell Gay Blade lure has a flathead design creates a tight pulsating wiggle that mimics a wounded baitfish. Perfect for bass. It also ...

Features: Gamakatsu Black Nickel 5/0 Hook High Quality Powder Coat Protection Sleek Recessed Eye Design Triple Grip Trailer Keeper 52 Strand Silic...

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the realistic look and action of a worm with the u...

Wave Worms Tiki-Stick 5 in.  Vibrant colors and healthy doses of MOLOPO make the 5" Tiki-Stick one of the top selling baits. Without question, the...

Even on a slow retrieve, Strike King®'s Rage Tail® Rage Thumper Worm creates a rhythmic thump bass can' ignore. Use with the Rage Tail intact, or c...

The latest Yamamoto 3 3/4" crawdad bait has huge round claws that act like swimbait tails and actually “paddle” when you swim the bait. It’s also t...

Size: Measures 6 1/2 inches (3 1/2-inch body and 3 1/4-inch custom articulating tail)Weight: 1/2 oz.Hooks: Gamakatsu # 6 treble hooksDepth: Floatin...

Bass anglers on the hunt for monster bass should arm themselves with big baits. The Strike King® Pro Model® 8XD and 10XD Deep Diving Crankbaits fit...

This handcrafted lure is made from a 7” sugar pine wood body and has all stainless steel hardware including an extra large stainless steel prop.  F...

Hollow Body Swimbait that is usually reserved for our personal stash.  This bait just flat out gets bit.  Designed to have more body wiggle on th...

It's easy to see why Strike King® Pro-Model® XD Series crankbaits are so popular with the pros. These medium- (5XD) and large-bodied (6XD), extra-d...

Features: 2.75" Length Soft Texture & Innovative Design! Rattle Chamber (Rattles Included!) Live Segments  Shake Me Baby! Slaunch Sauce Scent ...