Baits (New)

6th Sense Stroker Craw 3.3 The Stroker Craw 3.3 flipping bait is designed to be your go-to soft bait when you're looking for a presentation with a...

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like...

Rage Lobster Black Blue Flake

Crush DD

High energy meets topwater mayhem in the Strike King® Swinging Sugar Buzz. Like a kid on candy, this supercharged buzzbait makes a ton of noise and...

Speed Glide 100  The 6th Sense Speed Glide™ 100 was designed as an all purpose bait imitation. The natural action of the Speed Glide resembles a f...

The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbaits...

The Rising Son is a bait that's meant to operate in that Pushing a V wake (Regular line thru version) Skipping on the top Moving slowly just a fo...

130mm   The 6th Sense Flow Glider is a slow to medium sinking swimbait made to entice big fish with its unique 's-curve' swimming action. As fish ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Megabass Vision One Ten + 1 Attention to detail and superb action make this one of the most popular jerkbaits on the fishing tackle market We rev...

KVD Deep Diver Squarebill 1.5 TN Shad

Flick Shake 5.8 Cola 7 pcs./Pk

H&H HHDS115-08 Double Spinner, 3/8 oz, White

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of b...

The 3″ Slim stick is an outstanding simple but proven design. The Slim Stick has a baitfish style profile and a long-pointed tail that quivers at t...

SplashBack  The 6th Sense SplashBack will bring new life to your popper arsenal with a design and shape that has revolutionized topwater fishing. ...

Specs: Many have tried to imitate it, but there's only one original Beetle Spin A mainstay lure for pond anglers since the 1950's Loud, hard vi...

The 5.5-inch RipRoller is the finest lure High Roller makes. The solid wood core is perfectly balanced with hardware suited for world-class fish. A...

 The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color ...

6th Sense Divine Shakey Worm 6.3 Divine Shakey Worm 6.3 Series: (6.3"-10/pk)The little brother to the 7.0 Series, and specifically designed to tar...

DESCRIPTION The OKASHIRA HEAD’s hydrodynamic form is perfectly matched to finesse swimbaits and finished in elegant detail to draw in discer...

Smash-Tech Bubble Fry - 10 pk  Fabricated with exactly 136 air-trapping appendages, the Smash-Tech Bubble Fry is a slow floating, fish catching, b...

Bass anglers on the hunt for monster bass should arm themselves with big baits. The Strike King® Pro Model® 8XD and 10XD Deep Diving Crankbaits fit...

All the pros know the original Strike King® Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. If that ...

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups an...

SLAB HUNT'R

This handcrafted lure is made from a 7” sugar pine wood body and has all stainless steel hardware including an extra large stainless steel prop.  F...