Baits (New)

The Hag's Tornado is constructed in a manner to where it has an action like no other soft plastic worm. The Hag's Tornado has a built-in rattle cha...

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping,...

M Pack Shad  5 inch shads. 10 per pack. 7 inch shad. 5 per pack.

One of the most exciting soft plastic baits out there, the Stanley Jigs® Ribbit™ Frog produces heart-stopping moments on the water. Its patented-de...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

Axle Swinging Swim Jig The 6th Sense Axle Swinging Swim Jig’s design is exponentially more versatile than a normal swim jig. The free-swinging ex...

Keitech Easy Shiner 4in. Bluegill Flash

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

Divine Underspin  The 6th Sense Divine Underspin was designed with the utmost attention to detail.  Most importantly, it has an integrated screwlo...

Imported straight from the Japanese Domestic Market, the Jackall DoooN Spinnerbait delivers top shelf performance that all Jackall baits are known ...

Movement 80X The 6th Sense Movement 80X crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just bu...

Yo-Zuri’s Crystal Minnow Sinking Premium Classic Prism Finish reflects all subsurface light, even in murky water. There are several successfully pr...

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish cat...

OKASHIRA SCREWHEAD  The OKASHIRA SCREWHEAD adds our exclusive ASYMMETRICAL PROP to the OKASHIRA’s exquisite design, adding flash and subtle vibrat...

Dinger Worm Mardi Gras 6 6pk

ULTIMATE LIVE ACTION SWIMBAIT. The technically advanced design allows for a live action swimming motion of a live fleeing baitfish. Versatile with ...

KVD Splash Jr. Chrome Sexy Shad

Zoom Swimmin' Super Fluke All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like...

RAZOR SHADZ 4.5"  Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pull...

The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality. Measuring at 6 inches, the Trace swimbait has a...

6th Sense NedFry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...