Baits (New)

Yo-Zuri’s Crystal Minnow Sinking Premium Classic Prism Finish reflects all subsurface light, even in murky water. There are several successfully pr...

ULTIMATE LIVE ACTION SWIMBAIT. The technically advanced design allows for a live action swimming motion of a live fleeing baitfish. Versatile with ...

RAZOR SHADZ 4.5"  Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pull...

Movement 80X The 6th Sense Movement 80X crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just bu...

Weighing just 1/8-oz., the Strike King® Mini-King® Spinnerbait is ideal for crappie, smallies and white bass. Available in a wide variety of colors...

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish cat...

Big Joe Spaits Flutter Spoon These are the spoons that started it all on the waters of Lake Fork in Texas and made famous by Elite Angler Kelly Jo...

The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality. Measuring at 6 inches, the Trace swimbait has a...

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...

KVD Splash Jr. Chrome Sexy Shad

Crush 100X The 6th Sense Crush 100X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or...

6th Sense NedFry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spit...

A spiced up version of the original, the Reaction Innovations Spicy Beaver takes the proven beaver profile to new heights with the addition of two ...

Aaron Martens SHOCK BLADE

The Lobina Ricos are the premier popping bait on the market today. How can such a high priced bait sell so well? The answer is simple - they catch ...

Dinger Worm Mardi Gras 6 6pk

Added to a spinnerbait or a vibrating jig, the Zoom Split Tail Trailer adds a bit of extra action with a dash of matching or contrasting color. It ...

Zoom Swimmin' Super Fluke All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like...

The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too. The Rage Bug fea...

Designed for fishing in and around the heaviest cover, Strike King®'s Hack Attack Heavy Cover Swim Jig is built around an exclusive Gamakatsu extra...

The Rising Son is a bait that's meant to operate in that it Barely subsurface zone (w/ Line thru version) Pushes a V wake Skips on the top Moves ...

Crush Flat 75X  The 6th Sense Crush Flat 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, bouncing ...

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, dragg...

The Mr. Crappie® Sausage Heads™ are designed with a unique sausage shaped head and with an Eagle Claw® Lazer Sharp platinum black hook to keep the ...

Kaera Black Gill

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive desi...

The KVD Splash by Strike King®, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.'s des...

The backbone of the famous Heddon Zara Spook family is the Super Spook. The 5-in Super Spook boasts three super-sharp hooks giving this model 30% m...

There may be no better all-around worm on the market today than the U-Tale, the perfect mid-size body for the widest variety of conditions, paired ...

Acme SW121/CH Kastmaster XL Spoon 2 3/4", 1 oz, Chrome with White

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...