Baits (New)

Divine Underspin  The 6th Sense Divine Underspin was designed with the utmost attention to detail.  Most importantly, it has an integrated screwlo...

Movement 80X The 6th Sense Movement 80X crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just bu...

Zoom Swimmin' Super Fluke All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like...

KVD Splash Jr. Chrome Sexy Shad

Imported straight from the Japanese Domestic Market, the Jackall DoooN Spinnerbait delivers top shelf performance that all Jackall baits are known ...

Yo-Zuri’s Crystal Minnow Sinking Premium Classic Prism Finish reflects all subsurface light, even in murky water. There are several successfully pr...

ULTIMATE LIVE ACTION SWIMBAIT. The technically advanced design allows for a live action swimming motion of a live fleeing baitfish. Versatile with ...

OKASHIRA SCREWHEAD  The OKASHIRA SCREWHEAD adds our exclusive ASYMMETRICAL PROP to the OKASHIRA’s exquisite design, adding flash and subtle vibrat...

The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality. Measuring at 6 inches, the Trace swimbait has a...

RAZOR SHADZ 4.5"  Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pull...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spit...

6th Sense NedFry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

The Mr. Crappie® Sausage Heads™ are designed with a unique sausage shaped head and with an Eagle Claw® Lazer Sharp platinum black hook to keep the ...

The KVD Splash by Strike King®, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.'s des...

Crush 100X The 6th Sense Crush 100X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or...

Aaron Martens SHOCK BLADE

Kaera Black Gill

There may be no better all-around worm on the market today than the U-Tale, the perfect mid-size body for the widest variety of conditions, paired ...

A spiced up version of the original, the Reaction Innovations Spicy Beaver takes the proven beaver profile to new heights with the addition of two ...

The Lobina Ricos are the premier popping bait on the market today. How can such a high priced bait sell so well? The answer is simple - they catch ...

Big Joe Spaits Flutter Spoon These are the spoons that started it all on the waters of Lake Fork in Texas and made famous by Elite Angler Kelly Jo...

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one of the most popular lu...

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, dragg...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive desi...

The backbone of the famous Heddon Zara Spook family is the Super Spook. The 5-in Super Spook boasts three super-sharp hooks giving this model 30% m...

Added to a spinnerbait or a vibrating jig, the Zoom Split Tail Trailer adds a bit of extra action with a dash of matching or contrasting color. It ...

The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too. The Rage Bug fea...

Designed for fishing in and around the heaviest cover, Strike King®'s Hack Attack Heavy Cover Swim Jig is built around an exclusive Gamakatsu extra...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

This handcrafted lure is made from a 7” sugar pine wood body and has all stainless steel hardware including an extra large stainless steel prop.  F...

Rage Lobster Black Blue Flake

The Rising Son is a bait that's meant to operate in that it Barely subsurface zone (w/ Line thru version) Pushes a V wake Skips on the top Moves ...

H&H HHDS115-08 Double Spinner, 3/8 oz, White

Flick Shake 5.8 Cola 7 pcs./Pk

Acme SW121/CH Kastmaster XL Spoon 2 3/4", 1 oz, Chrome with White