Baits (New)

In the world of trout fishing, if there ever was an "America's Lure" it may very well be the Super Duper. Its unconventional "U" shaped design c...

The JSJ Trigger Trout is the first in a series of baits in a collaboration between JSJ Baits and River2sea. This 7.5” 3 oz. weedless bait features ...

V&M Pacemaker Adrenaline Flippin' Jig 1/2 oz. Black Blue

Each bait in the Strike King Pro-Model® Series 6 Crankbait line is designed to perform a specific task. The Series 6 crank has a unique diving plan...

Mepps bucktails and marabous were voted America's favorite musky bucktail by the readers of Musky Hunter magazine.The Mepps Giant Killer is an extr...

 This is a Magnum Lizard, with a patented built in rattle chamber system. This rattle chamber system is designed to call predator fish to the bait ...

Another great expansion in Reaction Innovations’ line-up of soft plastics, the Reaction Innovations Twerk delivers big action made for tempting big...

KVD Swim-N-Shiner 5" KVD Magic

Garlic Scented

Paul Brown FB-07 Fat Boy Rattling Twitchbait, 3 1/2", 7/8 oz, Silver

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mist...