Baits (New)

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-...

The Deracoup was designed to be fished from shore or boat. The small compact size mimics baitfish. Even with the small profile, the lure can still ...

Provoke 106X The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X will slow float/susp...

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uniq...

3/8oz Divine Hybrid Jig  The 6th Sense Divine Hybrid Jig was designed to be a universal casting jig with a head shape that is a hybrid cross betwe...

4'' Yamasenko 10ct Red W/Lg Red Flk

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail a...

For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match mons...

Googan Baits Bandito Bug 4 in. Black Blue Flake

MINI-TRAP 1/4 OZ

Artisan bass angler Mike “Ike” Iaconelli has offered his unique talents to assist in the development of this masterpiece series of lures. “I’m used...

The Bronzeye Pop 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. Now you can own and fish the same lure that Dean Rojas used to win the...

wDesigned to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uni...

Made in USA 10 pk: 1/8, 1/16 5 pk: 1/4 Features: Weight: 078125 lbs Size: 1/16 oz, 1/8 oz, 1/4 oz

Megabass Spark Shad Jointly developed by lunker hunter Tetsuya Nakamura and Megabass, the SPARK SHAD is a hand-poured paddle-tail worm with a hul...

DARK SLEEPER  The DARK SLEEPER swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tai...

The Strike King® Rage Bug is designed to be used behind the DB Structure Head. But it is also great as a flipping or creature bait. The Rage Bug fe...

Crafted for victory in the toughest fields, the SV-3 draws inspiration from the legendary V-3, which earned its place in history as one of the pion...

Evergreen Shower Blow Topwater Bait Top of its class as a fish bait. This is Morizo Shimizu’s bait of choice for searching the surface of the wate...

Equipped with a Gamakatsu Hook for lightning-quick penetration, the Santone Texas Finesse Jig features a ball head design with a unique, multi-colo...

BUCKTAIL JIG The Bucktail Jig has a unique head shape eyelet and placement which gives it a natural gliding action. When jigged, its body sta...

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of wa...

MAGDRAFT  Designed for hard-thumping action with a medium-slow to medium retrieve, MAGDRAFT’s tail kicks into gear quickly, sending vibrations thr...

Pro-Model Series 6 Gizzard Shad Fishin' World is proud to offer the Strike King Pro-Model® Crankbait in three different series: 6, 5 & 3. Each...

Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific pur...

Cloud 9  C10 - C25 The 6th Sense Cloud 9 series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on ...

The Santone Pro Series Football Jigs are built around super sharp, heavy-wire Gamakatsu hooks for lightning-fast penetration and rock-solid hook-se...

The Bronzeye Frog 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner, meaner vers...

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any ot...

An unbeatable tool for tangling with big bass lurking in a maze of vegetation, the Evergreen Grassripper Swim Jigs deliver grass-shedding performa...

The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burnin...

BELLOWS STICK is a 8" big worm. It's body is ribbed from head to tail and the ribs give the bait a natural feel once the fish grab on.They move mor...

These premier Japanese topwater baits are crafted using cutting edge techniques and meticulous attention to detail resulting in baits that are know...