Baits (New)

The 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. Designed to be fished in shallow wa...

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are su...

Yamamoto Thin Senko Count per pack: 10

Renowned for their ability to not only catch, but also catch large, tournament-winning fish, Huddleston swimbaits have earned a reputation that is ...

The BBZ-1 Rat 25 was designed by Pro Angler Bill Siemantel who has this to say about the Rat 25: “The importance of showing the fish something new ...

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic "fi...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Super Chunk Jr. combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator, now in a downsized p...

The Strike King Rage Hawg takes the popular Game Hawg one step further by incorporating Strike King's unique Rage Tail design. The two rage tails e...

The Bronzeye Spit Shad 65 was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Spit Shad can be fished in areas where you could ne...

Timber Turbine Cedar Top Water Single Propeller Jerk Bait with Heavy Duty Rigging Bone 7.5 in. We've got a ton of these great baits in stock.  Poe...

The Smash-Tech 7 inch Line Thru Gizzard Shad is the perfect imitation of the large baitfish that giant bass love to eat.  The realistic profile, d...

4 in. Yamamoto Double Tail Count per pack: 20

I Jack From the storied lineage of the Megabass IT-JACK comes a new, multi-dimensional wake bait by Yuki Ito: Megabass I-JACK. Experience massive ...

The Z-2’s high-pitch action and relentless “bulldog” style of bottom contact is ideal for the mid-range and large transition areas. The Z-2 dives ...

Yellow Magic Lures has a 20 year reputation known throughout the fishing world as the premiere Japanese designed Top Water popping models. Introdu...