Baits (New)

Merging the patented Z-Man bladed jig and Freedom Tackle interchangeable, swinging hook designs, this football head bladed jig opens a world of opp...

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. "I designed the Little John DD 70 to be the best d...

KVD Popping Perch Black Shadow

The wait is over… The Draw 6.5 is here. This smaller version of the glide bait co-designed with world renowned angler, Bassmaster Open champion, an...

Smash-Tech 7" Convict The Convict is a 7" full bodied hand poured swimbait designed to give you more versatility in presenting the fish a bigger m...

Net Bait Baby Paca Craw 3.75 in. Green Pumpkin

The completely weedless design of The Southern Lure Company Scum Frog Popper allows it to gurgle and pop effortlessly over and around weedbeds, lil...

Size: 9 in. The wait is over…6th Sense is proud to introduce The Draw. The Draw is a 9” glide bait co-designed with world renowned angler, and avid...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

Lake Fork Trophy Lures stick bait innovation brought simple soft plastics to life. In this particular case, the LFT Lures Hyper Stick introduced ba...

Double Wide Beavers are the big daddy of Sweet Beavers. Double Wides have the same size and profile of jigs but, are much easier to fish through he...

Jordan Lee made history at the 2017 GEICO Bassmaster Classic® by jumping 14 places on the final day for the win. The Strike King® J-Lee Comeback Ji...

4'' Yamamoto Double Tail H-Grub Count per pack: 10

E POP 80 serves as the popper bait providing anglers a perfect bait for that aggressive topwater bite. The E POP 80 has an extremely loud popping a...

The Smuggler is a water blooping, rattling, walker with an incredible life-like swimming bird action. Fitted with a long trailing tail to simulate ...