Baits (New)

S-CRANK 1.5  Honed and refined over two years, the S-CRANK square bill concept features a patented design that generates a hard-hitting wobble act...

These legends have been producing trophy fish for decades. Their life-like appearance, "built-in" flash and 3-D fiery red eyes are irresistible to ...

The 3" Rattlin Frog-N-Craw ( 5 ct. Pack) is designed to be a TOP-WATER FROG and doubles as a SUB-SURFACE FISHING FROG & is an Awesome JIG/ CHAT...

Paul Brown OR-01 Original Soft Body Rattling Twitchbait, 3 5/8", 3/4 oz

Specs: Size: 6 in. Gold Rush Pack size: 9 per pack

In the world of trout fishing, if there ever was an "America's Lure" it may very well be the Super Duper. Its unconventional "U" shaped design c...

The JSJ Trigger Trout is the first in a series of baits in a collaboration between JSJ Baits and River2sea. This 7.5” 3 oz. weedless bait features ...

Another great expansion in Reaction Innovations’ line-up of soft plastics, the Reaction Innovations Twerk delivers big action made for tempting big...

This handcrafted lure is made from a 6” ABS plastic and has all stainless steel hardware including an extra large stainless steel prop.  Features: ...

Garlic Scented

The V&M Swamp Hog and Baby Swamp Hog are action packed creature baits that are loaded with versatility. They work great Texas Rigged or Carolin...

The Chasebaits Propduster Glider is like no other glide bait on the market. Featuring a unique revolving belly blade designed to give the lure extr...

The perfect trailer. Rig it to a spinner bait, buzz bait, or weedless spoon and you've got yourself a weedless combination that'll work its way thr...

Features: Traditional stainless lip Built with Saltwater Grade Components and Stout Hard Wood Body Super Tough Stainless Steel  Ultra Realistic Lar...

Specs: Weight: 3/4 Oz. , 1/4 Oz. Dimensions: 4.25 × 1.75 × 0.75 in

Building on the success of the original Zako Swimbait, the Yamamoto Kickin Zako Swimbait delivers an unmatched swimming action that is going to put...

The Norton Lures Sand Eel Jr. features an erratic, darting action that looks just like a juvenile saltwater critter fleeing for its life – and forc...

Paul Brown SD-09 Soft-Dine Rattling Twitchbait, 2 5/8", 3/8 oz, Black

Yamamoto Fat Baby CrawCount Per Bag : 7

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Calcutta Conquest 300 and 400 offers angler's the paramount rigidity and precision that the previous generation was known for, now with a synchroni...

J-Braid x8 line is a complete line up of high quality 8 carrier braid made of the finest materials from Japan. 8 Strands of tightly woven fibers ma...

The latest ''Killer Bait'' sports a dual-action tail that simulates the natural motion of a baitfish. Thanks to its near neutral buoyancy, you can ...

Need to wake up sleepy hawgs hiding out in cover? The Strike King® Rage Tail® Smokin' Rooster is about as ''loud'' as flippin' plastics get! Meaty ...