Baits (New)

The 6.5" GZ based on the popular Big EZ gives an even larger profile for giant fish. If you are looking for a bigger profile swimbait with excellen...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

Pompadour Jr Black Bone

Rocket Shad Spinnerbait Chartreuse Shad

After years of design, testing, adjustments and more testing, the Arashi® Glide Bait delivers a fine-tuned, consistent, stable glide action at eve...

Designed by pro angler Skeet Reese, the Berkley® PowerBait® Ca$h Out features a rudder style tail which causes more action on the fall. It's profil...

Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top wate...

CALCUTTA CONQUEST A longtime benchmark round reel for cranking and known for their durability, Shimano's Calcutta reels continue to be a favorite ...

Made from high-grade plastics for superior action and excellent durability, the Strike King® Rage Tail® line of soft plastics features designs engi...

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mist...

KVD Pipsqueak Popping Perch Black

At first glance, the Tab Tail Grub resembles the Fat Albert, but upon closer inspection you’ll see that its flappy curl tail has a slight “tab” on ...

Shad is the one bait fish almost all fish seek as a food source. The original Mister Twister Sassy Shad® is the closest imitation of this classic b...

Extending the line-up of Teckel’s highly successful frogs, the Teckel USA Maracker Frog adds a new level of acoustic and flashing attraction that h...

Provoke 106SK Slow Sink Jerkbait The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X...

Smash-Tech 3.5" Smash Tail Jr.  The 3.5 inch Smash Tail Jr has a ringed body and lifelike swimming action perfect for a variety of presentations. ...

S-CRANK 1.5  Honed and refined over two years, the S-CRANK square bill concept features a patented design that generates a hard-hitting wobble act...

These legends have been producing trophy fish for decades. Their life-like appearance, "built-in" flash and 3-D fiery red eyes are irresistible to ...

The 3" Rattlin Frog-N-Craw ( 5 ct. Pack) is designed to be a TOP-WATER FROG and doubles as a SUB-SURFACE FISHING FROG & is an Awesome JIG/ CHAT...

Looking for that extra strength? The King Spin is a beefy version suitable for heavy duty use. Our Kingspin version has heavy duty wires that are s...

The Gunfish95 is the latest of an extensive series of next generation topwater baits. It features a slim tapered body design and uniquely shaped-cu...

Paul Brown OR-01 Original Soft Body Rattling Twitchbait, 3 5/8", 3/4 oz

Specs: Size: 6 in. Gold Rush Pack size: 9 per pack

In the world of trout fishing, if there ever was an "America's Lure" it may very well be the Super Duper. Its unconventional "U" shaped design c...