Baits (New)

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

Lake Fork Trophy Lures stick bait innovation brought simple soft plastics to life. In this particular case, the LFT Lures Hyper Stick introduced ba...

Double Wide Beavers are the big daddy of Sweet Beavers. Double Wides have the same size and profile of jigs but, are much easier to fish through he...

Jordan Lee made history at the 2017 GEICO Bassmaster Classic® by jumping 14 places on the final day for the win. The Strike King® J-Lee Comeback Ji...

4'' Yamamoto Double Tail H-Grub Count per pack: 10

E POP 80 serves as the popper bait providing anglers a perfect bait for that aggressive topwater bite. The E POP 80 has an extremely loud popping a...

The Smuggler is a water blooping, rattling, walker with an incredible life-like swimming bird action. Fitted with a long trailing tail to simulate ...

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. ...

The Bass Assassin® Mag Shad Assassin's unique "fat belly" design draws more strikes than conventional jerkbaits. Soft body texture delivers a flesh...

Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Speed Craw, a larger model...

Sexy Spoon 5.5 Neon Shad

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softe...

Features: 6.5" Length  Versatile Length & Fish Won't Let Go! Textured Tail Shell Shaped Segments Creature Style Slaunch Sauce Scent Stuffed wi...

Sporting a classic tube shape, Strike King®'s Coffee Tubes are enhanced with real coffee bean granules and coffee bean oil to give the tubes an ear...

Megabass I-Slide 185 Swimbait: – Three-sixty turn360° turns with a simple twitch of the rod. During the maneuver, the lure momentarily escapes from...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue...

Newly designed underbody hook-channel and improved magnet directs hooks to true-center placement along the belly, perfectly securing both hooks fo...

The eight-inch Dead Ringer is a masterful take on the original ring worm, in a package that’ll tempt the biggest bass in the lake. It features segm...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

V&M Pacemaker Pulse Swim Jig 1/4 oz. Threadfin Shad