Baits (New)

The completely weedless design of The Southern Lure Company Scum Frog Popper allows it to gurgle and pop effortlessly over and around weedbeds, lil...

Sexy Spoon 5.5 Neon Shad

Features: 6.5" Length  Versatile Length & Fish Won't Let Go! Textured Tail Shell Shaped Segments Creature Style Slaunch Sauce Scent Stuffed wi...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The Z-1 delivers excellent stability in current and “bulldog contact,” relentlessly contacting bottom structure to trigger frenzied reaction bites....

E POP 80 serves as the popper bait providing anglers a perfect bait for that aggressive topwater bite. The E POP 80 has an extremely loud popping a...

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are su...

The eight-inch Dead Ringer is a masterful take on the original ring worm, in a package that’ll tempt the biggest bass in the lake. It features segm...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Double Wide Beavers are the big daddy of Sweet Beavers. Double Wides have the same size and profile of jigs but, are much easier to fish through he...

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. ...

The BBZ-1 Rat 25 was designed by Pro Angler Bill Siemantel who has this to say about the Rat 25: “The importance of showing the fish something new ...

Newly designed underbody hook-channel and improved magnet directs hooks to true-center placement along the belly, perfectly securing both hooks fo...

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic "fi...

The 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. Designed to be fished in shallow wa...

MAGNUM FORCE 1 OZ

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Bronzeye Spit Shad 65 was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Spit Shad can be fished in areas where you could ne...

Timber Turbine Cedar Top Water Single Propeller Jerk Bait with Heavy Duty Rigging Bone 7.5 in. We've got a ton of these great baits in stock.  Poe...

Savage Gear Bluegill 5 in. 2 oz. Slow Sink Light Gill

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished...

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...