Baits (New)

Smash-Tech 7" Wag Shad The 7" Wag Shad is a big action slim profile swimbait with a big side to side tail kick and lots of body roll.  Rig it up w...

Offering a unique twist on one of the most productive bait styles of all times, the Reaction Innovations Pocket Rocket provides versatility and eff...

The highly technical Mikey is one of the latest top-of-the-line Japanese hard baits to reach the U.S. Jackall baits are created using the latest ma...

The new Z-Craw Worm combines the body of Zoom’s Mag Finesse worm with the tail of the ultra-popular Z-Craw. This provides exactly the right combina...

The Super Chunk combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator. Threaded on the back of ...

Is it a Tadpole, Fish or Mouse?? No... it’s the... WIGGLE BOMB! Designed to slowly sink and give an incredible Wiggly tail action on the drop, a su...

The X-Rap® is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage c...

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to temp...

The Mini Lizard is a finesse option that packs a big punch, putting the worst enemy of a territorial fish in a compact package. Fish it on a downsi...

Paired with a heavy weight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers...

The Strike King KVD Perfect Plastic Drop Shot Half Shell heats up the action at your favorite fishing hole. Co-designed by renowned pro anglers Kev...

The Arbogast Jitterbug is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitter...

POP, SPLASH, AND CHUG. The Arashi® Cover Pop travels with minimal forward movement to maximize the time your lure spends in the strike zone. Em...

The 6th Sense Quake 80 Suspending model takes a whole new approach to the your standard lipless crankbait. Engineered with a unique suspension sys...

The Comet Mino is one of Mepps most popular lures. It will catch just about any fish that swims. Bassmaster magazine named the Comet Mino one of th...

CHOPCUT  Prop makes different noises depending on the retrieve speed. Asymmetrical prop design allows for different noises and ensures proper rotat...

70mm:3/4

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition ...

Mister Twister®'s 5" FAT Curly Tail® provides maximum action at ultra low retrieval speeds making it an excellent choice for casting, flipping, spl...

Designed in conjunction with world renowned crappie angler, Ty Kleeb, the Curly Clobber is the perfect bait fish imitator. Ty’s vision of a fatter...

Smash-Tech Weedless Gizzard Shad  The Smash-Tech 7 inch Weedless Gizzard Shad was designed to perfectly mimic the large baitfish that giant bass f...

CHATTERBAIT MICRO  DESCRIPTION Don't let the size fool you - the 1/8 oz. ChatterBait Micro delivers the same action and vibration as its big bro...

Larry The Lizard Rattlin' Lizard 10 in. White

Grinch Blueback Chart Shad

Emits low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic "fi...

Shimano Coltsniper Jerkbait Shimano's unique Propulsion Weight Transfer system is designed for exceptional long distance casting, allowing the int...

Consistently reach suspended fish at any depth with the CountDown®. Whether the fish are suspending at certain depths, at the weed tops or on bott...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

For professional fishermen and weekenders alike, the LV series will allow fast coverage of water especially when fish are difficult to locate. The ...