Baits (New)

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention ...

Swank 77X  The 6th Sense Swank™ Crank 77X crankbait takes power cranking to the next level by allowing you to cover water with a unique new sound ...

The Cotton Cordell Gay Blade lure has a flathead design creates a tight pulsating wiggle that mimics a wounded baitfish. Perfect for bass. It also ...

The 6th Sense Flush 5.2 was designed in a remarkable way in the 6th Sense Lure Lab.  Measuring at 5.2 inches, this soft jerkbait has it all; match...

GANTAREL JR. GIZZARD SHAD

Features: 2.75" Length Soft Texture & Innovative Design! Rattle Chamber (Rattles Included!) Live Segments  Shake Me Baby! Slaunch Sauce Scent ...

GAVACHO FROG BLACK GILL Started by Japanese lure designer Seiji Kato and tournament angler Ty Ono in 1999, Jackall Lures is a Japanese-based manuf...

Hollow Body Swimbait that is usually reserved for our personal stash.  This bait just flat out gets bit.  Designed to have more body wiggle on th...

The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the same time, conceals the hook makin...

The BoneHead Tackle 1 3/4″ Stump Bugs take crappie fishing to a whole new level. The Unique high-action curved legs and the tube shaped body will p...

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist...

The bait that won Denny Brauer the '98 Classic! Strike King®'s innovative Flip-n-Tubes feature a special patent-pending head which has 1/2'' of sol...

Features: 4" Length Finesse Bait & Versatile Design! Crazy Creature Shell Shaped Segments Segmented Tail Dynamite DropShot Design Slaunch Sauc...

6.5 in Yamamoto Kut Tail Worm Count per pack: 10 

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a ...