Baits (New)

The wait is over… The Draw 6.5 is here. This smaller version of the glide bait co-designed with world renowned angler, Bassmaster Open champion, an...

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the...

MAGNUM FORCE 1 OZ

Smash-Tech 5" Blade Aide  The HAND POURED 5" Blade Aide is the ultimate trailer for your favorite bladed jig, scrounger, or spinnerbait.  With it'...

Bass Assassin Jighead 1/32 oz. Chartreuse Flash

Designed by famed Japanese lure maker and tournament angler, Hidecki Maeda, the Teckel USA Sprinker Frog incites aggressive blow-ups that are in a ...

DESCRIPTION BODY BALANCE jighead is designed to stabilize big swimbaits like the SPARK SHAD, allowing them to perform to their fullest poten...

Smash-Tech 7" Convict The Convict is a 7" full bodied hand poured swimbait designed to give you more versatility in presenting the fish a bigger m...

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. "I designed the Little John DD 70 to be the best d...

KVD Popping Perch Black Shadow

Net Bait Baby Paca Craw 3.75 in. Green Pumpkin

The completely weedless design of The Southern Lure Company Scum Frog Popper allows it to gurgle and pop effortlessly over and around weedbeds, lil...

Size: 9 in. The wait is over…6th Sense is proud to introduce The Draw. The Draw is a 9” glide bait co-designed with world renowned angler, and avid...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

4'' Yamamoto Double Tail H-Grub Count per pack: 10

Lake Fork Trophy Lures stick bait innovation brought simple soft plastics to life. In this particular case, the LFT Lures Hyper Stick introduced ba...

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softe...

The Z-2’s high-pitch action and relentless “bulldog” style of bottom contact is ideal for the mid-range and large transition areas. The Z-2 dives ...

Jordan Lee made history at the 2017 GEICO Bassmaster Classic® by jumping 14 places on the final day for the win. The Strike King® J-Lee Comeback Ji...

Double Wide Beavers are the big daddy of Sweet Beavers. Double Wides have the same size and profile of jigs but, are much easier to fish through he...

Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Speed Craw, a larger model...

E POP 80 serves as the popper bait providing anglers a perfect bait for that aggressive topwater bite. The E POP 80 has an extremely loud popping a...

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. ...