Baits (New)

Rage Lobster Black Blue Flake

Zoom Swimmin' Super Fluke All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like...

There may be no better all-around worm on the market today than the U-Tale, the perfect mid-size body for the widest variety of conditions, paired ...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

The 5.5-inch RipRoller is the finest lure High Roller makes. The solid wood core is perfectly balanced with hardware suited for world-class fish. A...

The backbone of the famous Heddon Zara Spook family is the Super Spook. The 5-in Super Spook boasts three super-sharp hooks giving this model 30% m...

The 3″ Slim stick is an outstanding simple but proven design. The Slim Stick has a baitfish style profile and a long-pointed tail that quivers at t...

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like...

KVD Deep Diver Squarebill 1.5 TN Shad

The Rising Son is a bait that's meant to operate in that Pushing a V wake (Regular line thru version) Skipping on the top Moving slowly just a fo...

Flick Shake 5.8 Cola 7 pcs./Pk

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of b...

Kaera Black Gill

Acme SW121/CH Kastmaster XL Spoon 2 3/4", 1 oz, Chrome with White

 The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color ...

6th Sense Divine Shakey Worm 6.3 Divine Shakey Worm 6.3 Series: (6.3"-10/pk)The little brother to the 7.0 Series, and specifically designed to tar...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive desi...

All the pros know the original Strike King® Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. If that ...

Specs: Many have tried to imitate it, but there's only one original Beetle Spin A mainstay lure for pond anglers since the 1950's Loud, hard vi...

Smash-Tech Bubble Fry - 10 pk  Fabricated with exactly 136 air-trapping appendages, the Smash-Tech Bubble Fry is a slow floating, fish catching, b...

H&H HHDS115-08 Double Spinner, 3/8 oz, White

SplashBack  The 6th Sense SplashBack will bring new life to your popper arsenal with a design and shape that has revolutionized topwater fishing. ...

Bass anglers on the hunt for monster bass should arm themselves with big baits. The Strike King® Pro Model® 8XD and 10XD Deep Diving Crankbaits fit...

6th Sense Divine Shakey Worm 7.0 Divine Shakey Worm 7.0 Series: (7.0"-8/pk)This uniquely designed worm is one you will not find another like on th...

Features: 4" Length Great Profile for Action & Versatile Design! Creepy Pinchers Restless Legs Live Segments V-Ridge For Action! Slaunch Sauce...

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