Baits (New)

DESCRIPTION The HAZEDONG SHAD’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets wi...

The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and ...

The Hag's Tornado is constructed in a manner to where it has an action like no other soft plastic worm. The Hag's Tornado has a built-in rattle cha...

These premier Japanese topwater baits are crafted using cutting edge techniques and meticulous attention to detail resulting in baits that are know...

Popular with the pros, these Strike King® Pro-Model® XD Series large-bodied, extra-deep diving crankbaits feature a unique curved bill and balance ...

The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma...

VISION 110 Attention to detail and superb action make this one of the most popular jerkbaits on the fishing tackle market We review a lot of prod...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...

An unbeatable tool for tangling with big bass lurking in a maze of vegetation, the Evergreen Grassripper Swim Jigs deliver grass-shedding performa...

The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad’s ultra vibe feet cause bass to chase it from long distances, producing som...

RHYTHM WAVE 3.8 - BLUEGILL / PEARL WHITE

No other hardbait can boast the fish-catching success of the legendary Rat-L-Trap®. And that goes double for the big-fish version, the exciting Bil...

M Pack Shad  5 inch shads. 10 per pack. 7 inch shad. 5 per pack.

The D-Shad is a new breed of soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching action, but the tail is...

The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined ...

Imported straight from the Japanese Domestic Market, the Jackall DoooN Spinnerbait delivers top shelf performance that all Jackall baits are known ...

BELLOWS STICK is a 8" big worm. It's body is ribbed from head to tail and the ribs give the bait a natural feel once the fish grab on.They move mor...

2" BABY SHAD

The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog, pop it, chug it or dead...

Keitech Easy Shiner 4in. Bluegill Flash

2" SLAB SLAY'R

OKASHIRA SCREWHEAD  The OKASHIRA SCREWHEAD adds our exclusive ASYMMETRICAL PROP to the OKASHIRA’s exquisite design, adding flash and subtle vibrat...

Divine Underspin  The 6th Sense Divine Underspin was designed with the utmost attention to detail.  Most importantly, it has an integrated screwlo...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect f...

One of the most exciting soft plastic baits out there, the Stanley Jigs® Ribbit™ Frog produces heart-stopping moments on the water. Its patented-de...

Big Joe Spaits Flutter Spoon These are the spoons that started it all on the waters of Lake Fork in Texas and made famous by Elite Angler Kelly Jo...

RAZOR SHADZ 4.5"  Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pull...

ULTIMATE LIVE ACTION SWIMBAIT. The technically advanced design allows for a live action swimming motion of a live fleeing baitfish. Versatile with ...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping,...

Movement 80X The 6th Sense Movement 80X crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just bu...