Baits (New)

DESCRIPTION The Megabass UOZE SWIMMER spares no expense, harnessing careful design and premium components to deliver an unrivaled swim jig e...

Bladed swim jigs belong in every bass angler's arsenal. Take a tip from the pros, and put a Strike King® Thunder Cricket Swim jig on top. This meti...

Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Som...

Quake Lipless Crankbait  The 6th Sense Quake™ has an action unlike most typical lipless crankbaits. Utilizing a dual flat back design, this lure w...

CHATTERBAIT ELITE  DESCRIPTION Building upon the Original ChatterBait® brand bladed swim jig's leadership position in tackle boxes - and on bass...

4.20 Sweet Beaver Black/ Blue

5 in. Yamamoto SwimSenko Count per Bag: 10

Roboworm Straight Tail Worm 6 in. Aaron's Morning Dawn

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incred...

The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. Thi...

These frogs catch fish! This frog is for professional sport fishing. The Bronzeye Frog 65, the award-winning frog that raised the bar for frog ...

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-...

The Deracoup was designed to be fished from shore or boat. The small compact size mimics baitfish. Even with the small profile, the lure can still ...

Provoke 106X The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X will slow float/susp...

Googan Baits Bandito Bug 4 in. Black Blue Flake

3/8oz Divine Hybrid Jig  The 6th Sense Divine Hybrid Jig was designed to be a universal casting jig with a head shape that is a hybrid cross betwe...

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uniq...

For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match mons...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail a...

MINI-TRAP 1/4 OZ

4'' Yamasenko 10ct Red W/Lg Red Flk

wDesigned to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and uni...