Baits (New)

Big baits catch big fish plain and simple. The 6th Sense MagDog Topwater Walking Bait is an oversized topwater that calls to the biggest and most a...

Another great addition to Strike King’s incredible line-up of hardbaits, the Strike King Pro Model Lucky Shad offers all of the advantages of balsa...

The Chasebaits Propduster Glider is like no other glide bait on the market. Featuring a unique revolving belly blade designed to give the lure extr...

This handcrafted lure is made from a 6” ABS plastic and has all stainless steel hardware including an extra large stainless steel prop.  Features: ...

The V&M Swamp Hog and Baby Swamp Hog are action packed creature baits that are loaded with versatility. They work great Texas Rigged or Carolin...

Features: All Comet Minos feature an easy, rapid change hook, are carefully airbrushed to ensure realism. 1-1/4 in. fits stock numbers C00M, C0M, ...

Building on the success of the original Zako Swimbait, the Yamamoto Kickin Zako Swimbait delivers an unmatched swimming action that is going to put...

The Norton Lures Sand Eel Jr. features an erratic, darting action that looks just like a juvenile saltwater critter fleeing for its life – and forc...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The Lake Fork Worm features a large diameter ringed body that releases air bubbles for a natural breathing action and, at the same time, conceals t...

The perfect trailer. Rig it to a spinner bait, buzz bait, or weedless spoon and you've got yourself a weedless combination that'll work its way thr...

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Big Dipper is a soft plastic...

Shimano Butterfly Flat-Fall Jigs add a totally unique dimension to the butterfly jigging technique. The jig can be easily worked by free spooling t...

The Megabass I-SLIDE-262T Swimbait is designed for a wide, meandering “S” swimming motion with a steady retrieve, luring in targets with its nonch...

Attention to detail is what makes this Wiggle Wart® so deadly. The 3-D holographic eyes, external scale pattern with UV Bright and traditional colo...

The segmented body and unique paddle tail of the Hyper Worm combine to emit a strong vibration in the water, giving it a presentation bass have nev...

J-Braid x8 line is a complete line up of high quality 8 carrier braid made of the finest materials from Japan. 8 Strands of tightly woven fibers ma...

Features: Traditional stainless lip Built with Saltwater Grade Components and Stout Hard Wood Body Super Tough Stainless Steel  Ultra Realistic Lar...

The Norton Lures Bull Minnow is made with soft plastic that encourages fish to hang on when they bite, yet stands up to toothy predators. Its "swag...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...