Baits (New)

The Smash-Tech 7 inch Line Thru Gizzard Shad is the perfect imitation of the large baitfish that giant bass love to eat.  The realistic profile, d...

Renowned for their ability to not only catch, but also catch large, tournament-winning fish, Huddleston swimbaits have earned a reputation that is ...

The Strike King Rage Hawg takes the popular Game Hawg one step further by incorporating Strike King's unique Rage Tail design. The two rage tails e...

I Jack From the storied lineage of the Megabass IT-JACK comes a new, multi-dimensional wake bait by Yuki Ito: Megabass I-JACK. Experience massive ...

The Super Chunk Jr. combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator, now in a downsized p...

Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Speed Craw, a larger model...

Jordan Lee made history at the 2017 GEICO Bassmaster Classic® by jumping 14 places on the final day for the win. The Strike King® J-Lee Comeback Ji...

The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits ...

Offering a slightly smaller profile than the original, the Hag's Undertaker Jr. is a great choice for tough fishing conditions, or those times when...

Yamamoto Thin Senko Count per pack: 10

4 in. Yamamoto Double Tail Count per pack: 20

The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the same time, conceals the hook makin...

The Spin John 80 was designed by B.A.S.S. Elite Series Angler John Crews to be the ultimate spy bait. The Spin John 80 comes with swivels incorpora...

With its Injected Core Technology, the LIVETARGET® Freestyle Frog invites bass to focus on the body profile, rather than its churning legs, resulti...

Size: Measures 10 inches (5 1/4-inch body and 5-inch custom articulating tail)Weight: 2 1/4 oz.Hooks: Gamakatsu # 1/0 2X Strong treble hooksDepth: ...

Offering a unique twist on one of the most productive bait styles of all times, the Reaction Innovations Pocket Rocket provides versatility and eff...

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softe...

The Z-2’s high-pitch action and relentless “bulldog” style of bottom contact is ideal for the mid-range and large transition areas. The Z-2 dives ...

Yellow Magic Lures has a 20 year reputation known throughout the fishing world as the premiere Japanese designed Top Water popping models. Introdu...

The highly technical Mikey is one of the latest top-of-the-line Japanese hard baits to reach the U.S. Jackall baits are created using the latest ma...

Is it a Tadpole, Fish or Mouse?? No... it’s the... WIGGLE BOMB! Designed to slowly sink and give an incredible Wiggly tail action on the drop, a su...

The Little John XL 70 crankbait was designed by B.A.S.S. Elite Series Angler John Crews to be a larger sized hard vibrating crankbait. The larger s...

The X-Rap® is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage c...

The new Z-Craw Worm combines the body of Zoom’s Mag Finesse worm with the tail of the ultra-popular Z-Craw. This provides exactly the right combina...