Baits (New)

Smash-Tech 7" Convict The Convict is a 7" full bodied hand poured swimbait designed to give you more versatility in presenting the fish a bigger m...

Smash-Tech 5" Weedless Poacher  Customers have been asking for a weedless version of the popular Poacher line-thru swimbait and now it's available...

The McStick 110 was designed by B.A.S.S. Elite Series Angler Mike McClelland. This jerkbait is designed to suspend at lower water temperatures for...

Net Bait Baby Paca Craw 3.75 in. Green Pumpkin

Hunter 65 SB brings the versatile square bill bait into play. Square bill baits are notoriousfor getting the biggest of bass to strike as they defl...

Smash-Tech 5" Blade Aide  The HAND POURED 5" Blade Aide is the ultimate trailer for your favorite bladed jig, scrounger, or spinnerbait.  With it'...

Lake Fork Trophy Lures stick bait innovation brought simple soft plastics to life. In this particular case, the LFT Lures Hyper Stick introduced ba...

Size: 9 in. The wait is over…6th Sense is proud to introduce The Draw. The Draw is a 9” glide bait co-designed with world renowned angler, and avid...

The Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types or weather and seasons. During th...

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. "I designed the Little John DD 70 to be the best d...

The Smuggler is a water blooping, rattling, walker with an incredible life-like swimming bird action. Fitted with a long trailing tail to simulate ...

4'' Yamamoto Double Tail H-Grub Count per pack: 10

KVD Popping Perch Black Shadow

The wait is over… The Draw 6.5 is here. This smaller version of the glide bait co-designed with world renowned angler, Bassmaster Open champion, an...

The Bass Assassin® Mag Shad Assassin's unique "fat belly" design draws more strikes than conventional jerkbaits. Soft body texture delivers a flesh...

Megabass I-Slide 185 Swimbait: – Three-sixty turn360° turns with a simple twitch of the rod. During the maneuver, the lure momentarily escapes from...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail a...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

The Heddon Baby Torpedo is a proven topwater bait that small mouth and large mouth bass can't resist. Its single prop spins and spits water. The Ba...

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Sporting a classic tube shape, Strike King®'s Coffee Tubes are enhanced with real coffee bean granules and coffee bean oil to give the tubes an ear...

V&M Pacemaker Pulse Swim Jig 1/4 oz. Threadfin Shad