Products

Yo-Zuri is proud to announce the introduction of the new and improved Surface Cruiser. This versatile pencil popper can be fished with a stop and p...

Yo-Zuri’s Crystal Minnow Sinking Premium Classic Prism Finish reflects all subsurface light, even in murky water. There are several successfully pr...

The 3DB Vibe encompasses all of the attributes of our Classic Rattlin’ Vibe series while including the patented Internal 3D Prism Finish or New Pan...

The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water ...

This small crank bait looks like a small beans, but it attracts an amazing variety and number of fish. Using 2 lb or 4 lb test line, surprisingly l...

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolin...

Dinger Worm Mardi Gras 6 6pk

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention ...

Merging the patented Z-Man bladed jig and Freedom Tackle interchangeable, swinging hook designs, this football head bladed jig opens a world of opp...

CHATTERBAIT JACKHAMMER  Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Ja...

CHATTERBAIT ELITE  DESCRIPTION Building upon the Original ChatterBait® brand bladed swim jig's leadership position in tackle boxes - and on bass...

CHATTERBAIT MICRO  DESCRIPTION Don't let the size fool you - the 1/8 oz. ChatterBait Micro delivers the same action and vibration as its big bro...