Products

The Yo-Zuri Crystal 3D Minnow Magnum’s patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water....

Yo-Zuri is proud to announce the launch of a brand new style wire bait, the likes of which have never been seen before! It’s called the Knuckle Bai...

Yo-Zuri’s Crystal Minnow Sinking Premium Classic Prism Finish reflects all subsurface light, even in murky water. There are several successfully pr...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow s...

Yo-Zuri is proud to announce the introduction of the new and improved Surface Cruiser. This versatile pencil popper can be fished with a stop and p...

Yo-Zuri’s Crystal Minnow Sinking Premium Classic Prism Finish reflects all subsurface light, even in murky water. There are several successfully pr...

The 3DB Vibe encompasses all of the attributes of our Classic Rattlin’ Vibe series while including the patented Internal 3D Prism Finish or New Pan...

The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water ...

This small crank bait looks like a small beans, but it attracts an amazing variety and number of fish. Using 2 lb or 4 lb test line, surprisingly l...

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolin...

Dinger Worm Mardi Gras 6 6pk

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attention ...

Merging the patented Z-Man bladed jig and Freedom Tackle interchangeable, swinging hook designs, this football head bladed jig opens a world of opp...

CHATTERBAIT JACKHAMMER  Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Ja...

CHATTERBAIT ELITE  DESCRIPTION Building upon the Original ChatterBait® brand bladed swim jig's leadership position in tackle boxes - and on bass...

CHATTERBAIT MICRO  DESCRIPTION Don't let the size fool you - the 1/8 oz. ChatterBait Micro delivers the same action and vibration as its big bro...

Designed specifically for inshore saltwater fishing, the DieZel ChatterBait features a heavy-duty custom 4/0 Mustad hook, a custom stamped stainles...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique ...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...

DESCRIPTION Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait wit...

An oversized version of our popular ShroomZ jigheads, the Mag ShroomZ is built around a 6/0 hook that matches the new Giant TRD™ and other larger E...

A weedless version of our popular mushroom-shaped jighead, the Finesse ShroomZ Weedless features a double stainless multi-strand wire weedguard tha...

Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures Nedl...

At last, an easy-to-rig nail weight solution for ElaZtech® softbaits that doesn't require gluing in weights or cutting and melting plastic! The uni...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spit...

Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version that...