Products

For anglers who know that every second on the water counts – there's the Weekend Series Softsider Tackle Bags. These zipper-free tackle bags remove...

Features: Our largest diameter rod tube Extends to 112 inches in length for the longest rods Convenient carry handle and integrated wheels for eas...

Designed to give unobstructed, worry-free access to your gear, zipperless Z-Series tackle bags eliminate frustrating failures that are common in ...

It's a humdinger!

Timber Turbine Cedar Top Water Single Propeller Jerk Bait with Heavy Duty Rigging Bone 7.5 in. We've got a ton of these great baits in stock.  Poe...

Power Pro Braided Line It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technology to create an incredib...

MaxCuatro Braided Line  Maxcuatro is 25% thinner than standard PowerPro lines with equivalent strength; it's like buying a line one size smaller....

PP SSV2  PowerPro Super Slick 8 is Smooth as Silk - 8 yarn Spectra fiber construction braided under high tension to create a live surface that fee...

Quantum® Hot Sauce™ Reel Oil bonds molecularly with metal surfaces forming a permanent lubrication layer that will not wash off. This ultra-low vis...

Quiet, powerful diaphragm pump. Runs on 2 C cell batteries (not included). 24" hose with filter stone to protect pump. Features: 24" Hose Filter S...

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, ...

Consistently reach suspended fish at any depth with the CountDown®. Whether the fish are suspending at certain depths, at the weed tops or on bott...

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are su...

Made of Tuff-Knit™ yarn, a comfy blend of natural and synthetic fibers with stainless steel, to provide the best protection ever.Features: Tuff-Kn...

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. ...

This deluxe, digital scale model is packed with upgraded features. Start off with rugged high-grade stainless steel construction for unmatchable to...

It’s not easy to decide what feature you will like the best with this new scale. The reverse image LCD illuminated screen makes reading the light t...

Artisan bass angler Mike “Ike” Iaconelli has offered his unique talents to assist in the development of this masterpiece series of lures. “I’m used...

The X-Rap® is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage c...

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Big Dipper is a soft plastic...

Double Wide Beavers are the big daddy of Sweet Beavers. Double Wides have the same size and profile of jigs but, are much easier to fish through he...

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...

Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Som...

Offering a unique twist on one of the most productive bait styles of all times, the Reaction Innovations Pocket Rocket provides versatility and eff...

The gold standard from which all weedless swim baits are measured. Skinny Dippers catch fish when all other swim baits fail. Our extensive color ...

Anglers who are familiar with the great success of the Reaction Innovations Sweet Beaver know that the design of the Beavers is a real fish catcher...

A spiced up version of the original, the Reaction Innovations Spicy Beaver takes the proven beaver profile to new heights with the addition of two ...