Products

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are su...

Made of Tuff-Knit™ yarn, a comfy blend of natural and synthetic fibers with stainless steel, to provide the best protection ever.Features: Tuff-Kn...

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. ...

This deluxe, digital scale model is packed with upgraded features. Start off with rugged high-grade stainless steel construction for unmatchable to...

It’s not easy to decide what feature you will like the best with this new scale. The reverse image LCD illuminated screen makes reading the light t...

Artisan bass angler Mike “Ike” Iaconelli has offered his unique talents to assist in the development of this masterpiece series of lures. “I’m used...

The X-Rap® is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage c...

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Big Dipper is a soft plastic...

Double Wide Beavers are the big daddy of Sweet Beavers. Double Wides have the same size and profile of jigs but, are much easier to fish through he...

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...

Little Dippers are a scaled down version of the Skinny Dipper with the same great action. There are multiple ways to fish with a Little Dipper. Som...

Offering a unique twist on one of the most productive bait styles of all times, the Reaction Innovations Pocket Rocket provides versatility and eff...

The gold standard from which all weedless swim baits are measured. Skinny Dippers catch fish when all other swim baits fail. Our extensive color ...

Anglers who are familiar with the great success of the Reaction Innovations Sweet Beaver know that the design of the Beavers is a real fish catcher...

A spiced up version of the original, the Reaction Innovations Spicy Beaver takes the proven beaver profile to new heights with the addition of two ...

4.20 Sweet Beaver Black/ Blue

Trixie Sharks are a step up from your standard buzz frog or toad. They are bigger, louder and easier to cast in the wind. They have been designed t...

Another great expansion in Reaction Innovations’ line-up of soft plastics, the Reaction Innovations Twerk delivers big action made for tempting big...

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel Jumpin’ Minnow. This slender minnow-shaped topwater ...

Two extra-long shanks and hooks of the Stanley Jigs® Ribbit Double Take Hook are double trouble for big bass with an appetite for frogs, ensuring m...

One of the most exciting soft plastic baits out there, the Stanley Jigs® Ribbit™ Frog produces heart-stopping moments on the water. Its patented-de...

Hollow Body Floater White Frog

Top Toad Rigged Hollow Body 2 pk White

The Lobina Ricos are the premier popping bait on the market today. How can such a high priced bait sell so well? The answer is simple - they catch ...